International Brand Positioning and Digital Marketing in Consumer Goods Sector (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Aika ja paikka

[This field is not used at Laurea.]

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

The project is completed in cooperation with a workplace partner in a P2P learning environment.

Project content: International Brand positioning and target group research / validation, digital marketing planning and development, social media marketing in Consumer Goods sector.

Guidance sessions and communication practices are agreed on a project-specific basis. Guidance on Campus, Face-to-Face.
Project suits students in blended learning programmes.

If this project is fully booked, students may use post-enrolment to apply for projects and study units which still accept students.

Laurea reserves the right to make changes.

Työelämäyhteistyö ja/tai TKI

Project’s client: The Client is a small juice factory in Finland that produces juices and purées from natural ingredients. “We make products that make people happy. What makes a person happy is tasty, healthy and clean nutrition. We have always thought about the ingredients to ensure that nothing additional goes into product. The "no added sugar" statement is not used to hide sweeteners. The raw materials that are important to us are berries, fruits and vegetables combined with our own spring water from our own spring.”

Toteutuksen tärkeät päivämäärät

Project Pre-briefing 22.8.2022 1400-1500 o'clock
Project briefing meeting with Client 29.8 900-1000 o'clock
Project guidance is offered on a weekly basis on Mondays on Campus 900-1000 o'clock

As a student, you may compare the available guidance sessions in Lukkarikone and select those projects/studies that do not overlap. According to the degree regulations (section 18 ) compulsory attendance in a study unit must be specified and justified in the study unit’s implementation plan.

In addition, the project team schedules a separate meeting to work on the project after the kickoff briefing.

Supervisors send a separate briefing invitation to those who were accepted to the project approximately one week before the kickoff briefing.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

A student spends approximately 16 hours of work time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Sisältö ja sen jaksotus

Digital marketing, Social media, Marketing Analysis, Brand positioning, Market research, International marketing, International teamwork, Multicultural teams, Marketing planning.

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

Student team consists of 2-3 exchange students and 4-5 Finnish students.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."