SB3 Digital Marketing in Industrial Wholesale Sector, Search Engine Optimization and Website Development. (15 op)

Aika ja paikka

[This field is not used at Laurea.]

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

The project is implemented in cooperation with a client company in P2P learning environment.

Project content: Digital marketing, website development and search engine optimization in B2B markets. This is a Finnish business looking to develop digital marketing communications; main emphasis on website development and search engine optimization, marketing segmentation and target group analysis are important.

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship.

Face-to-face instruction day scheduled for this project will be on Mondays 1300-1400 on Hyvinkää Campus.

If this project is fully booked, students may use post-enrolment to apply for projects and study units which still accept students.

Laurea reserves the right to make changes.

Työelämäyhteistyö ja/tai TKI

Project’s client: A Finnish SME in industrial wholesale sector, importing and sales to industrial clients.

Toteutuksen tärkeät päivämäärät

Project guidance is offered on a weekly basis. As a student, you may compare the available guidance sessions in Lukkarikone and select those projects/studies that do not overlap. According to the degree regulations (section 18 ) compulsory attendance in a study unit must be specified and justified in the study unit’s implementation plan.

In addition, the project team schedules a separate meeting to work on the project after the kickoff briefing.

Supervisors send a separate briefing invitation to those who were accepted to the project approximately one week before the kickoff briefing.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

A student spends approximately 16 hours of work time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Sisältö ja sen jaksotus

Digital Marketing. Website Development. Search Engine Optimization (SEO).

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Teams.