Siirry suoraan sisältöön

Digital Service Business and Marketing Project (15 op)

Toteutuksen tunnus: SB00BQ89-3003

Toteutuksen perustiedot


Ilmoittautumisaika
23.05.2022 - 29.05.2022
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
23.08.2022 - 29.11.2022
Toteutus on päättynyt.
Opintopistemäärä
15 op
Lähiosuus
10 op
Virtuaaliosuus
5 op
TKI-osuus
10 op
Toteutustapa
Monimuoto-opetus
Toimipiste
Laurea Tikkurila
Opetuskielet
englanti
Paikat
20 - 50
Koulutus
Liiketalouden koulutus (HLY2), Laurea yhteinen
Opettajat
Kari Halme
Tiina Turku
Marika Mäki
Vastuuopettaja
Kari Halme
Ryhmät
HLV221SN
Liiketalouden koulutus, päivätoteutus, S21, Tikkurila
Opintojakso
SB00BQ89

Toteutustapa

Course consists of lectures and project work. Learning is executed in projects in collaboration with local companies and authorities. Google Digital Carage and Hubspot certificates make up nearly half of the final grade.

After completing the project the student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- research and manage customer experiences
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools in project contexts
- make business decisions in various project contexts

In the projects you participate in the development work of domestic or international businesses and communities and in project work. The language used in the project can be either Finnish or English. Projects can also focus on developing the student’s own business. The topic of the project and the competences developed by participating in it will be clarified when the project is added to the study offer. The scope of the project will be agreed on in each case. The competences generated in the projects can partly be included in the learning outcomes of some other module(s) and thus the credits can be divided between several modules.

Arviointiasteikko

Hyväksytty/Hylätty

Siirry alkuun