Understanding Customer Behaviour (5 cr)

Learning outcomes

The student is able to
- define the factors that underlie customer actions, feelings and judgment processes
- describe purchasing decisions from the perspective of the individual and the organization*
- analyze patterns and trends in customer behavior

*The verb 'understand' has been replaced effective 1st of August 2024.

Location and time

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Zoom or at Laurea Leppävaara during the study unit.

Materials

All the material and links can be found from Optima workspace.

Teaching methods

Virtual studies with scheduled online meetings. Weekly individual assignments.

Employer connections

-

Exam schedules

A weekly detailed schedule will be released in the beginning of the course.

International connections

-

Completion alternatives

-

Student workload

- Study unit lasts for 10 weeks
- 5cr / 137,5 hours

Evaluation scale

H-5

Further information

Understanding customers can be challenging. Still it creates the basis for business development. To whom do you develop your service to? Who is your customer and who is the end user for the product or service? How are you able to find all necessary information and make different decisions based on it? How do you use this information in service design or development?
During this study unit we’ll go through different aspects of customer behavior. The focus and examples are from different digital services. In addition, you’ll get the possibility to analyze your own behavior as a customer.
The study unit grade is based on weekly assignments which need to be completed and returned before the deadlines.