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SB-project: Laurea P2P Marketing Development and Value Proposal Design (15 op)

Toteutuksen tunnus: SB00BK94-3006

Toteutuksen perustiedot


Ilmoittautumisaika

24.05.2021 - 30.05.2021

Ajoitus

01.08.2021 - 09.12.2021

Opintopistemäärä

15 op

Virtuaaliosuus

8 op

TKI-osuus

15 op

Toteutustapa

47 % Lähiopetus, 53 % Etäopetus

Yksikkö

Laurea Hyvinkää, liko

Toimipiste

Laurea Hyvinkää

Opetuskielet

  • Englanti

Paikat

7 - 7

Koulutus

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää

Opettaja

  • Pyry Airaksinen
  • Aapo Hollanti

Vastuuopettaja

Aapo Hollanti

Ryhmät

  • HLBW
    Kansainvälinen vaihto / Liiketalous, Hyvinkää
  • HLBV21SN
    Liiketalouden ydinosaamisen P2P-projektit

Toteutustapa

Project implementation mode: the project will be carried out as a P2P project in cooperation with Laurea Hyvinkää

Project content: Study on P2P marketing materials and project results. Developing value proposals for target groups, which consists of businesses and organizations in the Laurea operating area, especially Hyvinkää. Developing marketing tactics and material. Make business decisions in various project contexts.

This project can also produce knowledge and credits in other modules, such as Project management, Business development and entrepreneurship.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): NO
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.

Laurea reserves the right to make changes.

Aika ja paikka

Project meetings on Thursdays at 14:00 - 15:00.
Please reserve Thurdays for the team work.

Invitations for the pre-brief will be sent by email in Aug 2021.

Oppimateriaali ja suositeltava kirjallisuus

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets

Kansainvälisyys toteutuksella

Study is suitable for exchange students

Opiskelijan ajankäyttö ja kuormitus

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Evaluation criteria will be gone through in the beginning of the project.