•   SB Project: Market Research and Go-to-Market Plan, footwear market, target market Japan SB00BK88-3005 01.01.2021-31.07.2021  15 op  (HLBV20SN, ...) +-
    Vastuuopettaja

    Annemari Kuhmonen

    Toteutusmuoto

    47% Lähiopetus, 53% Etäopetus

    Oppimateriaali ja suositeltava kirjallisuus

    Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

    Toteutustapa

    Project implementation mode: the project will be carried out as a P2P project in cooperation with the company

    Project content: Market Research and Go-to-Market Plan, footwear market, target market Japan

    The aim of the project is to conduct a market research and go-to-market plan for a footwear brand. The company manufactures ecological footwear respecting the Finnish handicraft traditions, and this image of ecological-Finnishness-handicraft production is believed to be strong among the Japanese customers. The company has a long tradition in the Finnish footwear production and market for almost 100 years. The strategic goal of the family company is to become even stronger as an international supplier in its own strong product segments utilizing digitalization. This means investing in digitalization, e-commerce, digital marketing, supply chain management and monitoring. Before technical implementations of e-commerce or digitization projects, a market research of the Japanese export market has to be carried out. This means benchmarking of the competitors in the Japanese footwear market, creation of potential buyer profiles, defining sales channels, and also a go-to-market plan. Welcome to carry out this market research around a concrete and exciting product!


    This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneurship.
    Coaching and communication: will be agreed in the beginning of the project/semester
    This project is suitable for blended learning students (monimuoto): Yes
    If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
    Laurea reserves the right to make changes

    Arviointimenetelmät ja arvioinnin perusteet

    Evaluation criteria will be gone through in the beginning of the project.

    Opetuskieli/-kielet
    • englanti
    Suorituskieli/-kielet
    • englanti
    Ajoitus

    01.01.2021 - 31.07.2021

    Ilmoittautumisaika

    23.11.2020 - 29.11.2020

    Ryhmä(t)
    • HLBV20SN
    • HLBW
    Paikkoja

    7 - 7

    Yksikkö

    Laurea Hyvinkää, liko

    Opettaja(t)

    Annemari Kuhmonen, Aapo Hollanti

    Koulutus

    Liiketalouden koulutus (HLB2), Laurea Hyvinkää

    Toimipiste

    Laurea Hyvinkää

    T&K osuus

    15 op

    Virtuaaliosuus

    8 op

    Arviointiasteikko

    H-5

    Kansainvälisyys toteutuksella

    Study is suitable for exchange students

    Opiskelijan ajankäyttö ja kuormitus

    The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

    Aika ja paikka

    Pre-briefing on Wednesday, January 13th, 2021 at14.00 - 15.00
    Briefing on Wednesday, January 20th, 2020 at 09:00 - 10.00
    Project meetings on Wednesdays at 9:00 - 10:00