SB: Digital Marketing Campaign Planning and Implementation for a Consumer Goods Company (15 op)

Aika ja paikka

Project meetings on Wednesdays at 11-12.
The invitation of the project briefing (when project starts) will be sent by e-mail on Aug. 2020.

Oppimateriaalit

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Opetusmenetelmät

Project implementation mode: the project will be carried out as a P2P project in cooperation with the client company.

Project content: Planning & implementation of an international Digital Marketing Campaign.
Create and develop digital marketing campaign and use digital tools for marketing purposes. Research and manage customer experiences. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No

If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Kansainvälisyys

Study is suitable for exchange students.

Opiskelijan ajankäyttö ja kuormitus

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Arviointiasteikko

H-5