Terhi Kärpänen
20% Lähiopetus, 80% Etäopetus
All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.
This is mostly online course, done in Canvas- platform. The first orientation will be organized via Zoom on September.
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data
23.08.2021 - 10.12.2021
24.05.2021 - 30.05.2021
20 - 50
Laurea Tikkurila, tiko
Terhi Kärpänen
Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Laurea Tikkurila
4 op
H-5
Not included in this online course.
Course is open online during September 1 - December 15, 2021
Study unit is suitable for Laurea exchange students and for Laurea students abroad.
Self-paced online studies+orientation.
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data
Online. September 1 - December 15, 2021
Student completes at least 1/4 Google Analytics Academy-course and partially completes given assignments.
Student completes Google Analytics Academy-courses (4 certificates) and is active in course's discussion forums.
Student completes Google Analytics Academy-courses (4 certificates), is active in course's discussion forums, provides several quality examples of related topics and gives constructive feedback for other students.