Terhi Kärpänen
40% Lähiopetus, 60% Etäopetus
All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.
This is 100% online course, done in Canvas- platform.
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data
01.08.2021 - 31.12.2021
24.05.2021 - 30.05.2021
20 - 40
Laurea Tikkurila, tiko
Terhi Kärpänen
Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Laurea Tikkurila
3 op
H-5
If you already have valid Google Analytics certificates and have made projects on this field, there's possibility to demonstrate your earlier competence without completing this course. In this case, contact asko.mononen@laurea.fi
Not included in this online course.
Course is open online during March-April 2020.
Study unit is suitable for Laurea exchange students and for Laurea students abroad.
Self-paced online studies between March-April, 2020.
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data
Online. March 1 - April 30, 2020.
Student completes at least 1/4 Google Analytics Academy-course and partially completes given assignments.
Student completes Google Analytics Academy-courses (4 certificates) and is active in course's discussion forums.
Student completes Google Analytics Academy-courses (4 certificates), is active in course's discussion forums, provides several quality examples of related topics and gives constructive feedback for other students.