•   Digital Analytics and Consumer Insight R0296-3007 01.08.2021-31.12.2021  5 op  (TOH221SY, ...) +-
    Opintojakson osaamistavoitteet
    The student is able to
    - recognize the consumer behavior offline and online (per main demographics)
    - plan data collection pointsand methods online
    - analyze data (e.g. aggregation, trends, comparison)
    - visualize results (e.g. dashboards)
    - plan consumer activation methods based on data

    Vastuuopettaja

    Terhi Kärpänen

    Toteutusmuoto

    40% Lähiopetus, 60% Etäopetus

    Oppimateriaali ja suositeltava kirjallisuus

    All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

    Toteutustapa

    This is 100% online course, done in Canvas- platform.
    After taking the course you are able to:
    -recognize the consumer behavior offline and online (per main demographics)
    -plan data collection points and methods online
    -analyze data (e.g. aggregation, trends, comparison)
    -visualize results (e.g. dashboards)
    -plan consumer activation methods based on data

    Opetuskieli/-kielet
    • englanti
    Suorituskieli/-kielet
    • englanti
    Ajoitus

    01.08.2021 - 31.12.2021

    Ilmoittautumisaika

    24.05.2021 - 30.05.2021

    Ryhmä(t)
    • TOH221SY
    • CCH221SY
    Paikkoja

    20 - 40

    Yksikkö

    Laurea Tikkurila, tiko

    Opettaja(t)

    Terhi Kärpänen

    Koulutus

    Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

    Toimipiste

    Laurea Tikkurila

    Virtuaaliosuus

    3 op

    Arviointiasteikko

    H-5

    Vaihtoehtoiset suoritustavat

    If you already have valid Google Analytics certificates and have made projects on this field, there's possibility to demonstrate your earlier competence without completing this course. In this case, contact asko.mononen@laurea.fi

    Työelämäyhteistyö ja/tai TKI

    Not included in this online course.

    Toteutuksen tärkeät päivät

    Course is open online during March-April 2020.

    Kansainvälisyys toteutuksella

    Study unit is suitable for Laurea exchange students and for Laurea students abroad.

    Opiskelijan ajankäyttö ja kuormitus

    Self-paced online studies between March-April, 2020.

    Sisältö ja sen jaksotus

    -recognize the consumer behavior offline and online (per main demographics)
    -plan data collection points and methods online
    -analyze data (e.g. aggregation, trends, comparison)
    -visualize results (e.g. dashboards)
    -plan consumer activation methods based on data

    Aika ja paikka

    Online. March 1 - April 30, 2020.

    Arviointikriteerit
    Tyydyttävä

    Student completes at least 1/4 Google Analytics Academy-course and partially completes given assignments.

    Hyvä

    Student completes Google Analytics Academy-courses (4 certificates) and is active in course's discussion forums.

    Kiitettävä

    Student completes Google Analytics Academy-courses (4 certificates), is active in course's discussion forums, provides several quality examples of related topics and gives constructive feedback for other students.