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Understanding Customer Behaviour (5 op)

Toteutuksen tunnus: R0230-3017

Toteutuksen perustiedot


Ilmoittautumisaika

22.05.2023 - 28.05.2023

Ajoitus

02.10.2023 - 18.12.2023

Opintopistemäärä

5 op

Virtuaaliosuus

5 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet

  • Englanti

Paikat

40 - 90

Koulutus

  • Degree Programme in Business Information Technology, Cyber Security (NCA2), Laurea Leppävaara
  • Degree Programme in Business Information Technology, Developing Digital Services (NSA2), Laurea Leppävaara

Opettaja

  • TIKO_virtuaali
  • Lassi Virtanen

Vastuuopettaja

Lassi Virtanen

Ryhmät

  • NSA223SA
    Degree Programme in Business Information Technology, Developing Digital Services, virtual studies, S23, Leppävaara
  • NCA223SA
    Degree Programme in Business Information Technology, Cyber Security, virtual studies, S23, Leppävaara

Osaamistavoitteet

The student is able to
- define the factors that underlie customer actions, feelings and judgment processes
- understand purchasing decisions from the perspective of the individual and the organization
- analyze patterns and trends in customer behavior

Toteutustapa

Virtual studies with scheduled online meetings. Bi-weekly individual assignments.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

-

Työelämäyhteistyö ja/tai TKI

-

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

Kansainvälisyys toteutuksella

-

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 5cr / 137,5 hours

Lisätietoja opiskelijoille

Understanding customers can be challenging. Still it creates the basis for business development. To whom do you develop your service to? Who is your customer and who is the end user for the product or service? How are you able to find all necessary information and make different decisions based on it? How do you use this information in service design or development?
During this study unit we’ll go through different aspects of customer behavior. The focus and examples are from different digital services. In addition, you’ll get the possibility to analyze your own behavior as a customer.
The study unit grade is based on weekly assignments which need to be completed and returned before the deadlines.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Students collect points from different learning activities
- Weekly studies
- Online meetings (Zoom)
- Online Tests
- Learning assignments and tasks

Arviointikriteerit, tyydyttävä (1-2)

50-59 points = 1
60-69 points = 2

Arviointikriteerit, hyvä (3-4)

70-79 points = 3
80-89 points = 4

Arviointikriteerit, kiitettävä (5)

90-100 = 5