•   Understanding Customer Behaviour R0230-3010 04.10.2021-20.12.2021  5 op  (NCA221SA, ...) +-
    Opintojakson osaamistavoitteet
    The student is able to
    - define the factors that underlie customer actions, feelings and judgment processes
    - understand purchasing decisions from the perspective of the individual and the organization
    - analyze patterns and trends in customer behavior

    Vastuuopettaja

    Lassi Virtanen

    Toteutusmuoto

    Etäopetus

    Oppimateriaali ja suositeltava kirjallisuus

    All the material and links can be found from Canvas workspace.

    Toteutustapa

    Virtual studies with scheduled online meetings. Bi-weekly individual assignments.

    Arviointimenetelmät ja arvioinnin perusteet

    Students collect points from different learning activities
    - Weekly studies
    - Online meetings (Zoom)
    - Online Tests
    - Learning assignments and tasks

    Opetuskieli/-kielet
    • englanti
    Suorituskieli/-kielet
    • englanti
    Ajoitus

    04.10.2021 - 20.12.2021

    Ilmoittautumisaika

    24.05.2021 - 30.05.2021

    Ryhmä(t)
    • NCA221SA
    • NIA221SA
    Paikkoja

    20 - 75

    Yksikkö

    Laurea Leppävaara, tiko

    Opettaja(t)

    Lassi Virtanen, Anne Lahti

    Lisätietoja opiskelijoille

    Understanding customers can be challenging. Still it creates the basis for business development. To whom do you develop your service to? Who is your customer and who is the end user for the product or service? How are you able to find all necessary information and make different decisions based on it? How do you use this information in service design or development?
    During this study unit we’ll go through different aspects of customer behavior. The focus and examples are from different digital services. In addition, you’ll get the possibility to analyze your own behavior as a customer.
    The study unit grade is based on weekly assignments which need to be completed and returned before the deadlines.

    Koulutus

    Degree Programme in Business Information Technology, Cyber Security (NCA2), Laurea Leppävaara, Degree Programme in Business Information Technology (NIA), Laurea Leppävaara

    Toimipiste

    Laurea Verkkokampus

    Virtuaaliosuus

    5 op

    Arviointiasteikko

    H-5

    Vaihtoehtoiset suoritustavat

    -

    Työelämäyhteistyö ja/tai TKI

    -

    Toteutuksen tärkeät päivät

    A weekly detailed schedule will be released in the beginning of the course.

    Kansainvälisyys toteutuksella

    -

    Opiskelijan ajankäyttö ja kuormitus

    - Study unit lasts for 10 weeks
    - 5cr / 137,5 hours

    Aika ja paikka

    A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Zoom or at Laurea Leppävaara during the study unit.

    Arviointikriteerit
    Tyydyttävä

    50-59 points = 1 60-69 points = 2

    Hyvä

    70-79 points = 3 80-89 points = 4

    Kiitettävä

    90-100 = 5