•   Digital Service Business and Marketing, Design Sprint R0218-3059 11.10.2021-05.11.2021  10 op  (HTA220SN, ...) +-
    Opintojakson osaamistavoitteet
    The student is able to
    - analyze current trends in digital services
    - develop digital service processes
    - manage the digital customer experience
    - market digital services
    - plan how to use digital sales channels
    - use digital tools to support marketing
    - apply regulations of digital business
    Vastuuopettaja

    Juha Uutela

    Toteutusmuoto

    Etäopetus

    Oppimateriaali ja suositeltava kirjallisuus

    Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

    Toteutustapa

    Pre-assignment & Design Sprint Workshop week

    Arviointimenetelmät ja arvioinnin perusteet

    Self assesment by a team and by each team member individually.

    Opetuskieli/-kielet
    • englanti
    Suorituskieli/-kielet
    • englanti
    Ajoitus

    11.10.2021 - 05.11.2021

    Ilmoittautumisaika

    24.05.2021 - 30.05.2021

    Ryhmä(t)
    • HTA220SN
    • NIA220SA
    • HRA220SA
    • HLG220SA
    • HLA220SN
    • HMA220SN
    Paikkoja

    20 - 40

    Yksikkö

    Korkeakouluyksikkö W

    Opettaja(t)

    Juha Uutela, Tomas Illman

    Koulutus

    Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara, Liiketalouden koulutus (HLA2), Laurea Leppävaara, Tietojenkäsittelyn koulutus (NTA2), Laurea Leppävaara

    Toimipiste

    Laurea Leppävaara

    T&K osuus

    5 op

    Virtuaaliosuus

    10 op

    Arviointiasteikko

    H-5

    Työelämäyhteistyö ja/tai TKI

    YIT Group
    YIT creates better living environments by developing and constructing housing, business premises, infrastructure and entire areas.

    Toteutuksen tärkeät päivät

    Pre-assignment 11.10. - 31.10.2021
    Design Sprint Workshop week 1.11. - 5.11.2020

    Kansainvälisyys toteutuksella

    Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

    Opiskelijan ajankäyttö ja kuormitus

    Pre-assignment on student's own time 11.10. - 31.10.2021
    Full time work during 1.11. - 5.11.2021

    Sisältö ja sen jaksotus

    During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

    The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The marketing communication of the application solution to the customer group will also be defined.