Digital Service Business and Marketing, Design Sprint (10 op)
Toteutuksen tunnus: R0218-3059
Toteutuksen perustiedot
Ilmoittautumisaika
24.05.2021 - 30.05.2021
Ajoitus
11.10.2021 - 05.11.2021
Opintopistemäärä
10 op
Virtuaaliosuus
10 op
TKI-osuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Korkeakouluyksikkö W
Toimipiste
Laurea Leppävaara
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara
- Liiketalouden koulutus (HLA2), Laurea Leppävaara
- Tietojenkäsittelyn koulutus (NTA2), Laurea Leppävaara
Opettaja
- Juha Uutela
- Tomas Illman
Vastuuopettaja
Juha Uutela
Ryhmät
-
HTA220SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S20, Leppävaara
-
NIA220SADegree Programme in Business Information Technology, virtual studies, S20, Leppävaara
-
HRA220SADegree Programme in Safety, Security and Risk Management, blended learning, S20, Leppävaara
-
HLG220SALiiketalouden koulutus, monimuotototeutus, S20, Otaniemi
-
HLA220SNLiiketalouden koulutus, päivätoteutus, S20, Leppävaara
-
HMA220SNDegree Programme in Service Business Management, daytime studies, S20, Leppävaara
Osaamistavoitteet
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Toteutustapa
Pre-assignment & Design Sprint Workshop week
Oppimateriaali ja suositeltava kirjallisuus
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Työelämäyhteistyö ja/tai TKI
YIT Group
YIT creates better living environments by developing and constructing housing, business premises, infrastructure and entire areas.
Toteutuksen tärkeät päivämäärät
Pre-assignment 11.10. - 31.10.2021
Design Sprint Workshop week 1.11. - 5.11.2020
Kansainvälisyys toteutuksella
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Opiskelijan ajankäyttö ja kuormitus
Pre-assignment on student's own time 11.10. - 31.10.2021
Full time work during 1.11. - 5.11.2021
Sisältö ja sen jaksotus
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The marketing communication of the application solution to the customer group will also be defined.
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Self assesment by a team and by each team member individually.