•   Digital Service Business and Marketing R0218-3046 13.01.2021-28.03.2021  10 op  (HLV220KA) +-
    Opintojakson osaamistavoitteet
    The student is able to
    - analyze current trends in digital services
    - develop digital service processes
    - manage the digital customer experience
    - market digital services
    - plan how to use digital sales channels
    - use digital tools to support marketing
    - apply regulations of digital business

    Vastuuopettaja

    Jukka Rautio

    Toteutusmuoto

    Etäopetus

    Oppimateriaali ja suositeltava kirjallisuus

    Information about the material is announced on the learning platform. In addition this book is needed: Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

    Toteutustapa

    This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

    There is also an alternative way to accomplish the course, that is, a real-life project for organisation, but it is only for one 3-5 person team. Please ask lecturers for more details.

    Arviointimenetelmät ja arvioinnin perusteet

    In assessment the level 2 criteria is applied.

    Opetuskieli/-kielet
    • englanti
    Suorituskieli/-kielet
    • englanti
    Ajoitus

    13.01.2021 - 28.03.2021

    Ilmoittautumisaika

    23.11.2020 - 29.11.2020

    Ryhmä(t)
    • HLV220KA
    Paikkoja

    20 - 100

    Yksikkö

    Korkeakouluyksikkö D, Tikkurila, liko

    Opettaja(t)

    Jukka Rautio, Oskari Vesterinen

    Lisätietoja opiskelijoille

    The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

    The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

    Koulutus

    Liiketalouden koulutus (HLV2), Laurea Tikkurila

    Toimipiste

    Laurea Verkkokampus

    Virtuaaliosuus

    10 op

    Arviointiasteikko

    H-5

    Vaihtoehtoiset suoritustavat

    According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link

    Työelämäyhteistyö ja/tai TKI

    Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.

    Toteutuksen tärkeät päivät

    The Canvas workspace will open latest on January 11, 2021.

    Other important dates
    12.01.2021 18.00 - 19.00 : Zoom Opening of the course
    24.01.2021 Assignment DL
    07.02.2021 Assignment DL
    14.02.2021 Assignment DL
    21.02.2021 Assignment DL
    07.03.2021 Assignment DL
    21.03.2021 Assignment DL

    Always check the learning platform for any changes in the schedule.

    Opiskelijan ajankäyttö ja kuormitus

    One credit equals approximately 26.7 hours of work performed by the student.

    Sisältö ja sen jaksotus

    The main themes in the course are:
    - Digital transformation
    - Integrated marketing and sales processes
    - Digital marketing and lead aqcuisition
    - Sales in the world today
    - Legal aspects
    - Digital marketing tools and techniques
    - Transformation to digital economy and business

    All the assignments are individual
    In addition to assignments and quizzes you will accomplish industry certifications.

    Aika ja paikka

    .