Information about the material is announced on the learning platform. In addition this book is needed: Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
There is also an alternative way to accomplish the course, that is, a real-life project for organisation, but it is only for one 3-5 person team. Please ask lecturers for more details.
In assessment the level 2 criteria is applied.
13.01.2021 - 28.03.2021
23.11.2020 - 29.11.2020
20 - 100
Korkeakouluyksikkö D, Tikkurila, liko
Jukka Rautio, Oskari Vesterinen
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Liiketalouden koulutus (HLV2), Laurea Tikkurila
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link
Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.
The Canvas workspace will open latest on January 11, 2021.
Other important dates
12.01.2021 18.00 - 19.00 : Zoom Opening of the course
24.01.2021 Assignment DL
07.02.2021 Assignment DL
14.02.2021 Assignment DL
21.02.2021 Assignment DL
07.03.2021 Assignment DL
21.03.2021 Assignment DL
Always check the learning platform for any changes in the schedule.
One credit equals approximately 26.7 hours of work performed by the student.
The main themes in the course are:
- Digital transformation
- Integrated marketing and sales processes
- Digital marketing and lead aqcuisition
- Sales in the world today
- Legal aspects
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.