Opinto-opas

Osaamistavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Toteutustapa

This is a mostly eLearning course on Canvas platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet.

Aika ja paikka

The schedule of the assignments is annouced on the learning platform.

Oppimateriaali ja suositeltava kirjallisuus

Information about the material is annouced on the learning platform.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.

Työelämäyhteistyö ja/tai TKI

Worklife skills and competences are built through achieving industry certifications during the course.

Toteutuksen tärkeät päivämäärät

The Canvas workspace will open latest on October, 2nd, 2020

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Sisältö ja sen jaksotus

The main themes in the course are:
- Digital transformation
- Integrated marketing and sales processes
- Digital marketing and lead aqcuisition
- Sales in the world today
- Legal aspects
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.

Lisätietoja opiskelijoille

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

In this study unit the assessing of the competences will be done by using the criteria set for requirement level 1.

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING


To achieve grade 5 student must be able to
- use professional concepts extensively
- compare and choose
- relevant information
- report and communicate in a professional manner

To achieve grade 3 student must be able to
- use professional concepts in a consistent manner when explaining various work practices and situations
- gather information and use his/her knowledge basis
- report in the agreed manner

To achieve grade 1 (or pass) student must be able to
- use essential professional concepts when explaining various work practices and situations
- search for information in different sources
- report

PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT

To achieve grade 5 student must be able to
- work independently, using the skills and methods learned
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
- anticipate his/her need for guidance

To achieve grade 3 student must be able to
- work using the skills and methods learned
- engage in professional interaction with customers and/or co-operation partners and identify their needs
- take part in guidance and utilise it

To achieve grade 1 (or pass) student must be able to
- work under guidance using the skills and methods learned
- interact with customers and/or co-operation partners
- receive guidance

TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY

To achieve grade 5 student must be able to
- promote the team’s work and team spirit
- manage his/her time appropriately, completing the agreed tasks at the required quality level
- work responsibly, applying the skills and methods learned
- plan and evaluate their work, taking safety and/or ethical aspects into consideration

To achieve grade 3 student must be able to
- engage in goal-oriented work in a team
- plan and manage the progress of his/her work and use of time
- detect safety-related risks
- justify this/her actions in accordance with the professional code of conduct

To achieve grade 1 (or pass) student must be able to
- work as a member of a team
- plan the progress of his/her work and use of time under guidance
- work safely and in accordance with the professional code of conduct
- follow the provided instructions and rules

“Students who have failed assignments or examinations required for passing a study unit must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. ... A failed examination or other study attainment can be retaken twice. A failure to attend an actual examination is considered to be one completion attempt.” (Laurea degree regulations.)

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed.