Information about the material is announced on Canvas learning platform. In addition this book is needed: Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)
This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
Course will be introduced in Zoom 12.1.2022 at 9.00.
Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 23.1.2022.
In assessment the Laurea level 2 criteria is applied.
The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail
If failing to meet each assignment deadline, penalty -20% applies.
12.01.2022 - 06.05.2022
29.11.2021 - 05.12.2021
20 - 40
Laurea Lohja, liko
Oskari Vesterinen, Marja Isokangas
The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).
Student must complete the orientation assignment on time to confirm his/her place in the course. Deadline for the orientation assignment is 23.1.2022.
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Liiketalouden koulutus (HLF2), Laurea Lohja
According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.
Worklife skills and competences are built through achieving marketing and sales certifications during the course.
The Canvas workspace will open latest on January 12, 2022.
Other important dates you will find from the schedule section.
Always check the learning platform for any changes in the schedule.
One credit equals approximately 26.7 hours of work performed by the student.
The main themes in the course are:
- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan
In addition to assignments and quizzes you will accomplish e.g. Google and Hubspot certifications. Remember to add these useful certifications to your CV!