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Digital Marketing and Sales (10 op)

Toteutuksen tunnus: HL00BQ81-3003

Toteutuksen perustiedot


Ilmoittautumisaika

12.09.2022 - 18.09.2022

Ajoitus

03.10.2022 - 12.12.2022

Opintopistemäärä

10 op

Virtuaaliosuus

10 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet

  • Englanti

Paikat

20 - 120

Koulutus

  • Liiketalouden koulutus (HLY2), Laurea yhteinen

Opettaja

  • Kalpanaben Rathod

Vastuuopettaja

Kalpanaben Rathod

Ajoitusryhmät

  • Avoin AMK (Koko: 35. Avoin AMK: 35.)

Ryhmät

  • HLG221SA
    Liiketalouden koulutus, monimuotototeutus, S21, Otaniemi
  • NTA220SA
    Tietojenkäsittelyn koulutus, monimuotototeutus, S20, Leppävaara
  • NCA221SA
    Degree Programme in Business Information Technology, Cyber Security, blended learning, S21, Leppävaara
  • HRA221SA
    Degree Programme in Safety, Security and Risk Management, blended learning, S21, Leppävaara
  • NIA221SA
    Degree Programme in Business Information Technology, virtual studies, S21, Leppävaara

Pienryhmät

  • Avoin AMK

Osaamistavoitteet

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Toteutustapa

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.

Course will be introduced in Zoom 21.2.2022 @ 17. Address for the Zoom meeting will be introduced later.

Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 28.2.2022

Oppimateriaali ja suositeltava kirjallisuus

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Toteutuksen valinnaiset suoritustavat

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Työelämäyhteistyö ja/tai TKI

Worklife skills and competences are built through achieving industry certifications during the course. There is also business project for one team.

Toteutuksen tärkeät päivämäärät

The Canvas workspace will open latest on February 14, 2022.

Other important dates you will find from the timing section.

Always check the learning platform for any changes in the schedule.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 26.7 hours of work performed by the student.

Sisältö ja sen jaksotus

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Lisätietoja opiskelijoille

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

In assessment the Laurea level 2 criteria is applied.

The grade for the course is determined by the points as follows:
139 - 150 = 5
123 - 138 = 4
107 - 122 = 3
91 - 106 = 2
75 - 90 = 1
0 - 74 = Fail

If failing to meet each assignment deadline, penalty -20% applies.