Brand Performance and Development (5 cr)
Code: TO00BT64-3001
General information
Enrollment
29.11.2021 - 05.12.2021
Timing
03.02.2022 - 05.05.2022
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
RDI proportion
4 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Leppävaara
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
- Johanna Lunkka
Teacher in charge
Johanna Lunkka
Groups
-
TOH221SYTäydentävä osaaminen (amk-tutkinto), S21, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able to
- describe strategic importance of a brand
- explore and measure actions in brand development
- utilize information in brand development
- make a plan for brand development
Grading scale
H-5