Study Guide

Objectives

Student will be able to:
- review the characteristics of a good destination brand
- explain the positioning-image-branding approach and define these interconnected concepts
- describe the concept of destination management and planning
- explain DMO´s role and contribution to destination research
- plan and develop tourism services
- identify future trends within tourism industry Student will be able to:

Teaching methods

In this project we will take a look in destinations and the role of destination management organisation. Planning and development work are big part of the project.

Case destination in Uusimaa region

Project consists of introduction, regular guidance sessions and final presentations.

Learning materials and recommended literature

Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management.

Academic articles(articles should be peer reviewed full text): Scandinavian Journal of Hospitality and Tourism; Journal of Tourism Challenges and Trends; Annals of Tourism Research; Journal of Sustainable Tourism; Tourism Management; Journal of Travel Research; The International Journal of Tourism Research

Alternative completion methods of implementation

Not available.

Co-operation with working life and/or RDI

Case destination in Uusimaa region

Important dates

Project consists of introduction, regular guidance sessions and final presentations.

Forms of internationality

Suitable for exchange students
Previous tourism studies (Discovering tourism or similar) needed.
Suitable for blended learning programme students

Students workload

Project consists of introduction, regular guidance sessions and final presentations. Total 135 hours of student work.

Content and scheduling

Project consists of introduction, regular guidance sessions and final presentations.

Further information for students

Attending Grand Tour course at the same time suits well.

Grading scale

H-5

Evaluation methods and criteria

Active attendance is expected. Students review literature and other information sources for more detailed information in project.

Evaluation criteria, satisfactory (1-2)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes

Evaluation criteria, good (3-4)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– critically evaluate information and justify their actions with science-based knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– propose creative solutions at work
– promote professional co-operation and enhance customer and partner relationships
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– act in a manner that promotes the team’s entrepreneurial and responsible approach to work
-describe the development of his/her competence in relation to the learning outcomes

Evaluation criteria, excellent (5)

PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– anticipate needs of customers and/or co-operation partners
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team