Tourism Destinations Management (5 cr)
Code: TO00BN88-3004
General information
Enrollment
29.11.2021 - 09.01.2022
Timing
15.01.2022 - 30.04.2022
Number of ECTS credits allocated
5 op
Virtual proportion
3 op
RDI proportion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Complementary Competence, bachelor’s studies in English (CCM2), Services
Teachers
- Annukka Korvenranta
- Marjaana Salomaa
Teacher in charge
Marjaana Salomaa
Groups
-
CCM221SYComplementary competence (bachelor’s studies), S21, Services
Objectives
Student will be able to:
- review the characteristics of a good destination brand
- explain the positioning-image-branding approach and define these interconnected concepts
- describe the concept of destination management and planning
- explain DMO´s role and contribution to destination research
- plan and develop tourism services
- identify future trends within tourism industry Student will be able to:
Teaching methods
In this project we will take a look in destinations and the role of destination management organisation. Planning and development work are big part of the project.
Case destination in Uusimaa region
Project consists of introduction, regular guidance sessions and final presentations.
Learning materials and recommended literature
Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management.
Academic articles(articles should be peer reviewed full text): Scandinavian Journal of Hospitality and Tourism; Journal of Tourism Challenges and Trends; Annals of Tourism Research; Journal of Sustainable Tourism; Tourism Management; Journal of Travel Research; The International Journal of Tourism Research
Alternative completion methods of implementation
Not available.
Co-operation with working life and/or RDI
Case destination in Uusimaa region
Important dates
Project consists of introduction, regular guidance sessions and final presentations.
Forms of internationality
Suitable for exchange students
Previous tourism studies (Discovering tourism or similar) needed.
Suitable for blended learning programme students
Students workload
Project consists of introduction, regular guidance sessions and final presentations. Total 135 hours of student work.
Content and scheduling
Project consists of introduction, regular guidance sessions and final presentations.
Further information for students
Attending Grand Tour course at the same time suits well.
Grading scale
H-5
Evaluation methods and criteria
Active attendance is expected. Students review literature and other information sources for more detailed information in project.
Evaluation criteria, satisfactory (1-2)
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes
Evaluation criteria, good (3-4)
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– critically evaluate information and justify their actions with science-based knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– propose creative solutions at work
– promote professional co-operation and enhance customer and partner relationships
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– act in a manner that promotes the team’s entrepreneurial and responsible approach to work
-describe the development of his/her competence in relation to the learning outcomes
Evaluation criteria, excellent (5)
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING
– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge
PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT
– evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– anticipate needs of customers and/or co-operation partners
TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY
– evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team