•   Tourism Destinations Management TO00BN88-3004 15.01.2022-30.04.2022  5 credits  (CCM221SY) +-
    Learning outcomes of the course
    Student will be able to:
    - review the characteristics of a good destination brand
    - explain the positioning-image-branding approach and define these interconnected concepts
    - describe the concept of destination management and planning
    - explain DMO´s role and contribution to destination research
    - plan and develop tourism services
    - identify future trends within tourism industry Student will be able to:

    Teacher in charge

    Marjaana Salomaa

    Mode of delivery

    40% Face-to-face, 60% Distance learning

    Learning materials and recommended literature

    Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management. Academic articles(articles should be peer reviewed full text): Scandinavian Journal of Hospitality and Tourism; Journal of Tourism Challenges and Trends; Annals of Tourism Research; Journal of Sustainable Tourism; Tourism Management; Journal of Travel Research; The International Journal of Tourism Research

    Teaching methods

    In this project we will take a look in destinations and the role of destination management organisation. Planning and development work are big part of the project.

    Case destination in Uusimaa region

    Project consists of introduction, regular guidance sessions and final presentations.

    Evaluation methods and criteria

    Active attendance is expected. Students review literature and other information sources for more detailed information in project.

    Language of instruction
    • English
    Completion language(s)
    • English
    Timing

    15.01.2022 - 30.04.2022

    Enrollment period

    29.11.2021 - 09.01.2022

    Group(s)
    • CCM221SY
    Seats

    20 - 40

    Unit

    Laurea Leppävaara, service

    Teacher(s)

    Marjaana Salomaa, Annukka Korvenranta

    Further information for students

    Attending Grand Tour course at the same time suits well.

    Programme(s)

    Complementary Competence, bachelor’s studies in English (CCM2), Services

    Campus

    Laurea Leppävaara

    RDI portion

    5 credits

    Virtual portion

    3 credits

    Evaluation scale

    H-5

    Alternative completion methods

    Not available.

    Co-operation with working life and/or RDI

    Case destination in Uusimaa region

    Important dates

    Project consists of introduction, regular guidance sessions and final presentations.

    Internationality

    Suitable for exchange students
    Previous tourism studies (Discovering tourism or similar) needed.
    Suitable for blended learning programme students

    Students workload

    Project consists of introduction, regular guidance sessions and final presentations. Total 135 hours of student work.

    Content and scheduling

    Project consists of introduction, regular guidance sessions and final presentations.

    Evaluation criteria
    Satisfactory

    PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis – report and communicate in a professional manner PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – act independently taking into account the operating environment – take responsibility for interaction with customers and/or co-operation partners and for responding to their needs TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – describe the significance of his/her actions for successful co-operation – describe his/her competence in relation to the learning outcomes

    Good

    PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – critically evaluate information and justify their actions with science-based knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – propose creative solutions at work – promote professional co-operation and enhance customer and partner relationships TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – act in a manner that promotes the team’s entrepreneurial and responsible approach to work -describe the development of his/her competence in relation to the learning outcomes

    Excellent

    PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact – anticipate needs of customers and/or co-operation partners TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – evaluate and develop the team’s entrepreneurial and responsible approach to work – evaluate the possibilities for utilising competence and plan his/her personal development and development of the team