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Sales and Managing Customerships (10 cr)

Code: TO00BL02-3009

General information


Enrollment

29.11.2021 - 05.12.2021

Timing

25.01.2022 - 31.03.2022

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

RDI proportion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Korkeakouluyksikkö D, Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Eeva Miettinen
  • Johanna Lunkka

Teacher in charge

Johanna Lunkka

Groups

  • TOH221SY
    Täydentävä osaaminen (amk-tutkinto), S21, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Teaching methods

The description is available in Finnish.

Grading scale

H-5