Sales and Managing Customerships (10 cr)
Code: TO00BL02-3008
General information
Enrollment
24.05.2021 - 30.05.2021
Timing
20.09.2021 - 05.12.2021
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
4 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Leppävaara, liko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Johanna Lunkka
- Veera Lassila
Teacher in charge
Veera Lassila
Scheduling groups
- Pienryhmä 1 (Size: 5. Open UAS: 5.)
Groups
-
TOH221SYTäydentävä osaaminen (amk-tutkinto), S21, Kauppa, hallinto ja oikeustieteet
Small groups
- Pienryhmä 1
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Grading scale
H-5