SB-project: P2P Marketing Development and Value Proposal Design (15 cr)
Code: SB00BK94-3006
General information
Enrollment
24.05.2021 - 30.05.2021
Timing
01.08.2021 - 09.12.2021
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- English
Seats
7 - 7
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Pyry Airaksinen
- Aapo Hollanti
Teacher in charge
Aapo Hollanti
Groups
-
HLBWKansainvälinen vaihto / Liiketalous, Hyvinkää
-
HLBV21SNLiiketalouden ydinosaamisen P2P-projektit
Teaching methods
Project implementation mode: the project will be carried out as a P2P project in cooperation with Laurea Hyvinkää
Project content: Study on P2P marketing materials and project results. Developing value proposals for target groups, which consists of businesses and organizations in the Laurea operating area, especially Hyvinkää. Developing marketing tactics and material. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management, Business development and entrepreneurship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): NO
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes.
Location and time
Project meetings on Thursdays at 14:00 - 15:00.
Please reserve Thurdays for the team work.
Invitations for the pre-brief will be sent by email in Aug 2021.
Learning materials and recommended literature
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets
Forms of internationality
Study is suitable for exchange students
Students workload
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Grading scale
H-5
Evaluation methods and criteria
Evaluation criteria will be gone through in the beginning of the project.