SB-project: International Digital Marketing Development and Implementation for a StartUp Company in B2B Sector (15 cr)
Code: SB00BK86-3006
General information
Enrollment
24.05.2021 - 30.05.2021
Timing
01.08.2021 - 08.12.2021
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea Hyvinkää, liko
Campus
Laurea Hyvinkää
Teaching languages
- English
Seats
7 - 7
Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Pyry Airaksinen
Teacher in charge
Pyry Airaksinen
Groups
-
HLBWKansainvälinen vaihto / Liiketalous, Hyvinkää
-
HLBV21SNLiiketalouden ydinosaamisen P2P-projektit
Teaching methods
Project implementation mode: the project will be carried out as a P2P project in cooperation with the client company.
Project content: International digital marketing development for a company operating Electric Vehicle Fire Safety business in selected European markets.
- analyze and use business reports and other sources
- make use of strategic planning, analysis and decision making tools in project contexts
- make business decisions in various project contexts
- plan & implement international sales/marketing campaign
This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No.
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
Learning materials and recommended literature
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.
Forms of internationality
Study is suitable for exchange students
Students workload
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Grading scale
H-5
Evaluation methods and criteria
Evaluation criteria will be gone through in the beginning of the project.
Evaluation criteria level II is used.