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SB-project: International Digital Marketing Development and Implementation for a StartUp Company in B2B Sector (15 cr)

Code: SB00BK86-3006

General information


Enrollment

24.05.2021 - 30.05.2021

Timing

01.08.2021 - 08.12.2021

Number of ECTS credits allocated

15 op

Virtual proportion

8 op

RDI proportion

15 op

Mode of delivery

47 % Contact teaching, 53 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages

  • English

Seats

7 - 7

Degree programmes

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Pyry Airaksinen

Teacher in charge

Pyry Airaksinen

Groups

  • HLBW
    Kansainvälinen vaihto / Liiketalous, Hyvinkää
  • HLBV21SN
    Liiketalouden ydinosaamisen P2P-projektit

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the client company.

Project content: International digital marketing development for a company operating Electric Vehicle Fire Safety business in selected European markets.

- analyze and use business reports and other sources
- make use of strategic planning, analysis and decision making tools in project contexts
- make business decisions in various project contexts
- plan & implement international sales/marketing campaign

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No.

If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Forms of internationality

Study is suitable for exchange students

Students workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project.
Evaluation criteria level II is used.