Study Guide

Learning outcomes

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Teaching methods

In Market Entry course you will…
• Understand the business potential in different markets.
• Find information of your target countries and the markets and consumers.
• Optimize the product/service offering to meet the market needs.
• Create the go-to-market plan for your market.
• Make go-to-market plan with your team: You will plan where your products will be sold, what products, what price levels and WHY?
• Learn visual way to present your findings

This 10 credit course of market entry and international business contain team work in international teams and theoretical background of the topic.

Location and time

Laurea Tikkurila campus. Check time table in Pakki schedules.

Learning materials and recommended literature

The course material will be given when the course starts.

Alternative completion methods of implementation

-

Co-operation with working life and/or RDI

-

Important dates

You can see the study schedules through Timetable Engine or Implementation search in Pakki.
Please notice that there is longer pause in lectures in end of October. This is not pause from course but independent work with written assignment (longer essay about customer behaviour), and crucial part of the course.

Forms of internationality

In this course we will work in international teams with incoming exchange students. It is great opportunity to learn English and strengthen your skills in international team work. You will learn a lot from the new countries and the international markets.

This course receive 20-25 places for international students coming in their exchange program in Laurea Tikkurila.

Students workload

Approximately
30% of student work load are lessons held in campus,
40% work with your international team,
rest 30% is the individual reading and writing task.

Content and scheduling

This course will start on first of September and finish in end of November

Further information for students

Exchange students priority. This course receive 20-25 places for international students coming in their exchange program in Laurea Tikkurila.

Grading scale

H-5

Evaluation methods and criteria

Evaluation is based on Laurea's bachelor degree level's competence evaluation. In this course we use competense level 2 for evaluation.

Evaluation criteria, satisfactory (1-2)

Student is able to...
• Apply most important/individual and appropriate professional concepts, and indicate their familiarity with the knowledge base.
• Act safely, although activities are often schematic/ experimental/ fumbling/ self-involved.
• Comply with rules and instructions, and justify their activities using provided instructions.
• Act appropriately under guidance.
• Use acquired techniques and models.
• Take customers into account in their actions.
• Act as group members.
• Act in accordance with ethical principles.

Evaluation criteria, good (3-4)

Student is able to...
• Apply professional concepts systematically.
• Apply occupational safety instructions in their activities.
• Justify, compare and analyse their activities using general guidelines.
• Able to cope independently in different tasks in each operating environment.
• Apply acquired techniques and models diversely.
• Act professionally in customer situations.
• Work in a group in line with objectives.
• Justify their activities in accordance with ethical principles..

Evaluation criteria, excellent (5)

Student is able to...
• Apply professional concepts expertly, and manage the big picture.
• Comply with occupational safety instructions re-sponsibly and independently.
• Justify activities using research knowledge.
• Work independently and take initiatives in line with objectives. Operations are often flexible, systematic, development-oriented, creative and active.
• Select the appropriate techniques and models for activities, and justify the choices.
• Act in customer-oriented ways and according to the situation.
• Promote group activities.
• Able to critically apply ethical principles in the subject field in one's conduct and tasks.