Internet Business Models (5 cr)

Objective

The student is able to
- describe differences between virtual world and physical world
- identify business opportunities in the internet and networks
- apply an understanding of the internet society to build new markets
- combine business and information technology knowledge
- utilize opportunities of digitalization for business

Location and time

The course has an example timetable to act as a guideline. The student can conduct the course at his own pace e.g. a faster pace or e.g. enroll in early July and still accomplish the course. The course will end December the 15 th. and no late submissions will be accepted

Oppimateriaali ja suositeltava kirjallisuus

All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

Toteutustapa

The course material is available in English on the Eliademy.com platform at the following address (will be informed later)
The course is open to all learners. The students of universities of applied sciences, who have enrolled on the course through their respective universities are eligible for course credits. The course instructor will read the essays of these students.
The course consists of 8 chapters. Each chapter contains a quiz. These quizzes have to be completed succesfully to obtain a grade one. Open students will receive their course certificates based on the quizzes. To achieve grade two, university students need to be active on the discussion forums and to achieve a grade three to five, university students will also need to return an essay. The essay can be wrtten in English or Finnish.

Kansainvälisyys toteutuksella

The course is available to learners throughout the world. The course instructor is seeking for opportunities to teach the course in a classroom setting in campuses around the world.
The course has been taught in a classroom setting for example in New Delhi India at IILM in November 2017 (https://www.iilm.edu /) at the WSG University of Economy in Poland in 2012-2015 (http://www.cwz.wsg.byd.pl/en/homepage.1.htm l)
In 2019 the course will be taught and available in co-operation with campusonline.fi to students in all the universities of applied sciences in Finland. The course will also be promoted at different international venues and interested parties are encouraged to enroll and familiarize themselves with the content.

Assessment criteria, approved/failed

Student fails to complete Google analytics certificates and other assignments by deadline.

Evaluation scale

H-5