Terhi Kärpänen
40% Face-to-face, 60% Distance learning
All material needed will be found in Canvas platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.
This course will be organized at Tikkurila campus. All needed material is in Canvas- platform.
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data
26.08.2022 - 09.12.2022
23.05.2022 - 29.05.2022
20 - 35
Laurea Tikkurila
Terhi Kärpänen
Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Laurea Tikkurila
1 credits
3 credits
H-5
Individual work is related to project's GA data
15.09.2022 09.00 - 11.00
27.10.2022 09.00 - 11.00
01.12.2022 09.00 - 11.00
Study unit is suitable for Laurea exchange students and for Laurea students abroad.
Some self-paced studies, e.g. certificates.
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data
This course will be organized at Tikkurila campus.
15.09.2022 09.00 - 11.00
27.10.2022 09.00 - 11.00
01.12.2022 09.00 - 11.00
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis – report and communicate in a professional manner PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – act independently taking into account the operating environment – take responsibility for interaction with customers and/or co-operation partners and for responding to their needs TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – describe the significance of his/her actions for successful co-operation – describe his/her competence in relation to the learning outcomes
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – critically evaluate information and justify their actions with science-based knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – propose creative solutions at work – promote professional co-operation and enhance customer and partner relationships TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – act in a manner that promotes the team’s entrepreneurial and responsible approach to work - describe the development of his/her competence in relation to the learning outcomes
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact – anticipate needs of customers and/or co-operation partners TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – evaluate and develop the team’s entrepreneurial and responsible approach to work – evaluate the possibilities for utilising competence and plan his/her personal development and development of the team