•   Digital Analytics and Consumer Insight R0296-3009 01.09.2022-09.12.2022  5 credits  (CCH222SY) +-
    Learning outcomes of the course
    The student is able to
    - recognize the consumer behavior offline and online (per main demographics)
    - plan data collection pointsand methods online
    - analyze data (e.g. aggregation, trends, comparison)
    - visualize results (e.g. dashboards)
    - plan consumer activation methods based on data

    Teacher in charge

    Terhi Kärpänen

    Mode of delivery

    40% Face-to-face, 60% Distance learning

    Learning materials and recommended literature

    All material needed will be found in Canvas platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

    Teaching methods

    This course will be organized at Tikkurila campus. All needed material is in Canvas- platform.

    After taking the course you are able to:
    -recognize the consumer behavior offline and online (per main demographics)
    -plan data collection points and methods online
    -analyze data (e.g. aggregation, trends, comparison)
    -visualize results (e.g. dashboards)
    -plan consumer activation methods based on data

    Language of instruction
    • English
    Completion language(s)
    • English
    Timing

    01.09.2022 - 09.12.2022

    Enrollment period

    23.05.2022 - 29.05.2022

    Group(s)
    • CCH222SY
    Seats

    20 - 35

    Unit

    Laurea Tikkurila

    Teacher(s)

    Terhi Kärpänen

    Programme(s)

    Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law

    Campus

    Laurea Tikkurila

    RDI portion

    1 credits

    Virtual portion

    3 credits

    Evaluation scale

    H-5

    Co-operation with working life and/or RDI

    Individual work is related to project's GA data

    Important dates

    15.09.2022 09.00 - 11.00
    27.10.2022 09.00 - 11.00
    01.12.2022 09.00 - 11.00

    Internationality

    Study unit is suitable for Laurea exchange students and for Laurea students abroad.

    Students workload

    Some self-paced studies, e.g. certificates.

    Content and scheduling

    -recognize the consumer behavior offline and online (per main demographics)
    -plan data collection points and methods online
    -analyze data (e.g. aggregation, trends, comparison)
    -visualize results (e.g. dashboards)
    -plan consumer activation methods based on data

    Location and time

    This course will be organized at Tikkurila campus.
    15.09.2022 09.00 - 11.00
    27.10.2022 09.00 - 11.00
    01.12.2022 09.00 - 11.00

    Evaluation criteria
    Satisfactory

    PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis – report and communicate in a professional manner PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – act independently taking into account the operating environment – take responsibility for interaction with customers and/or co-operation partners and for responding to their needs TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – describe the significance of his/her actions for successful co-operation – describe his/her competence in relation to the learning outcomes

    Good

    PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – critically evaluate information and justify their actions with science-based knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – propose creative solutions at work – promote professional co-operation and enhance customer and partner relationships TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – act in a manner that promotes the team’s entrepreneurial and responsible approach to work - describe the development of his/her competence in relation to the learning outcomes

    Excellent

    PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact – anticipate needs of customers and/or co-operation partners TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – evaluate and develop the team’s entrepreneurial and responsible approach to work – evaluate the possibilities for utilising competence and plan his/her personal development and development of the team