Study Guide

Learning outcomes

The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data

Teaching methods

This is mostly online course, done in Canvas- platform. The first orientation will be organized via Zoom on September.
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Location and time

Online. September 1 - December 15, 2021

Learning materials and recommended literature

All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

Co-operation with working life and/or RDI

Not included in this online course.

Important dates

Course is open online during September 1 - December 15, 2021

Forms of internationality

Study unit is suitable for Laurea exchange students and for Laurea students abroad.

Students workload

Self-paced online studies+orientation.

Content and scheduling

-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Grading scale

H-5

Evaluation criteria, satisfactory (1-2)

Student completes at least 1/4 Google Analytics Academy-course and partially completes given assignments.

Evaluation criteria, good (3-4)

Student completes Google Analytics Academy-courses (4 certificates) and is active in course's discussion forums.

Evaluation criteria, excellent (5)

Student completes Google Analytics Academy-courses (4 certificates), is active in course's discussion forums, provides several quality examples of related topics and gives constructive feedback for other students.