•   Digital Analytics and Consumer Insight R0296-3005 17.08.2020-31.10.2020  5 credits  (CCH220SY) +-
    Learning outcomes of the course
    The student is able to
    - recognize the consumer behavior offline and online (per main demographics)
    - plan data collection pointsand methods online
    - analyze data (e.g. aggregation, trends, comparison)
    - visualize results (e.g. dashboards)
    - plan consumer activation methods based on data

    Teacher in charge

    Asko Mononen

    Mode of delivery

    Distance learning

    Learning materials and recommended literature

    All material needed will be found in online platform for enrolled and accepted students. The course assignments include Google Analytics Academy -exams and certifications.

    Teaching methods

    This is an online course done in Canvas- platform.
    After taking the course you are able to:
    -recognize the consumer behavior offline and online (per main demographics)
    -plan data collection points and methods online
    -analyze data (e.g. aggregation, trends, comparison)
    -visualize results (e.g. dashboards)
    -plan consumer activation methods based on data

    Evaluation methods and criteria

    “The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

    Language of instruction
    • English
    Completion language(s)
    • English
    Timing

    17.08.2020 - 31.10.2020

    Enrollment period

    18.05.2020 - 24.05.2020

    Group(s)
    • CCH220SY
    Seats

    20 - 35

    Unit

    Laurea Tikkurila, liko

    Teacher(s)

    Asko Mononen

    Further information for students

    According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

    Programme(s)

    Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law

    Campus

    Laurea Virtual Campus

    RDI portion

    1 credits

    Virtual portion

    5 credits

    Evaluation scale

    H-5

    Alternative completion methods

    If you already have valid Google Analytics certificates and have made projects on this field, there's possibility to demonstrate your earlier competence without completing this course. In this case, contact asko.mononen@laurea.fi

    Co-operation with working life and/or RDI

    Not included in this online course.

    Important dates

    Course is open online during August 17-October 31, 2020.

    Internationality

    The study unit is suitable for exchange students.

    Students workload

    Self-paced online studies

    Content and scheduling

    -recognize the consumer behavior offline and online (per main demographics)
    -plan data collection points and methods online
    -analyze data (e.g. aggregation, trends, comparison)
    -visualize results (e.g. dashboards)
    -plan consumer activation methods based on data

    Location and time

    Online, August 17 - October 31, 2020

    Evaluation criteria
    Satisfactory

    Student completes at least 1/5 Google Analytics Academy-course and partially completes given assignments.

    Good

    Student completes Google Analytics Academy-courses (5 certificates) and is active in course's discussion forums.

    Excellent

    Student completes Google Analytics Academy-courses (5 certificates), is active in course's discussion forums, provides several quality examples of related topics and gives constructive feedback for other students.