Study Guide

Learning outcomes

The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data

Teaching methods

This is partly online course including class-room meetings at Laurea Tikkurila-campus
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Location and time

Class-room meetings:
4.9.
11.09
23.10.
4.12.

Learning materials and recommended literature

Material will be shared during course. The course assignments include Google Analytics Academy -exams and certifications.

Important dates

Class-room meetings:
4.9.
11.09
23.10.
4.12.

Content and scheduling

Group work and self-paced studies.

Grading scale

H-5

Evaluation methods and criteria

See below.

Evaluation criteria, fail (0)

Incomplete delivery of assignments or poor understanding of the topic.

Evaluation criteria, satisfactory (1-2)

– use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
– report and communicate in a professional manner
– act independently taking into account the operating environment
– take responsibility for interaction with customers and/or co-operation partners and for responding to their needs
– describe the significance of his/her actions for successful co-operation
– describe his/her competence in relation to the learning outcomes

Evaluation criteria, good (3-4)

– critically evaluate information and justify their actions with science-based knowledge
- propose creative solutions at work
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of his/her competence in relation to the learning outcomes

Evaluation criteria, excellent (5)

– evaluate and develop the team’s entrepreneurial and responsible approach to work
– evaluate the possibilities for utilising competence and plan his/her personal development and development of the team
– evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
– analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge