Communication Tools for Reputation Management (5 cr)
Code: R0254-3006
General information
Enrollment
05.04.2021 - 11.04.2021
Timing
01.05.2021 - 31.08.2021
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOY2), Yhteiset opinnot
Teachers
- Pipsa Kostamo
- Eveliina Hytönen
Teacher in charge
Pipsa Kostamo
Scheduling groups
- Pienryhmä 1 (Size: 9. Open UAS: 9.)
Groups
-
TOY220SY
Small groups
- Pienryhmä 1
Learning outcomes
The student is able to
- put together a targeted publication and media strategy and maintain media relations in support of company activities
- build and manage the reputation of the work organization in various public arenas
- communicate proactively in exceptional circumstances and crises
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5