Communication Tools for Reputation Management (5 cr)
Code: R0254-3004
General information
Enrollment
18.05.2020 - 02.08.2020
Timing
01.09.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOY2), Yhteiset opinnot
Teachers
- Kaarina Murtola
- Ulla Kaukola
Teacher in charge
Kaarina Murtola
Groups
-
TOY220SY
Learning outcomes
The student is able to
- put together a targeted publication and media strategy and maintain media relations in support of company activities
- build and manage the reputation of the work organization in various public arenas
- communicate proactively in exceptional circumstances and crises
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5