Learning materials in Optima. See also: Bovée, C. & Thill, J. 2011. Excellence in business communication. 9th edition. London: Pearson. Hartley, P. & Bruckmann, C. 2002. Business communication. London: Routledge. Mclean, S. 2015. Business communication for success. Washington, D.C.: Flat World Knowledge. Munter, M. 2014. Guide to managerial communication: effective business writing and speaking. 10th edition. Boston: Prentice Hall.
Weekly contact sessions and homework/project assignments.
The study unit contains work on the following themes:
• communication models, applying a communication strategy
• intercultural communication and communication styles
• business writing: genre and style, the writing process, macro and micro features
• persuasive communication in presentations, pitches and debates
• building rapport and interpersonal communication in meetings and negotiations
• revision of common business terms
The final grade is based on the following:
Vocabulary test 10%,
Spoken communication 40%,
Written communication 50%,
All parts must be passed in order to complete the study unit.
More detailed assessment criteria are given in the Optima workspace.
06.01.2020 - 14.06.2020
25.11.2019 - 01.12.2019
20 - 40
Laurea university of applied sciences
HMA Degree Programme in Service Business Management, Laurea Leppävaara
By agreement with the lecturer
Development of intercultural competences is integrated into the study unit.
5 ECTS = 135 hours of work.
The student demonstrates an understanding of key principles of effective business communication. He/she is able to achieve straightforward communication objectives in common work-related situations and can vary his/her communication style according to the situation. Spoken fluency and language range are sufficient to cope with common work-related situations. Writing shows satisfactory control of grammar and lexis for the production of standard business messages.
The student demonstrates a good understanding of key principles of effective business communication. He/she is able to achieve communication objectives in common work-related situations with a degree of success and can adapt his/her communication style according to audience and context. Speech is fluent, with a relatively high degree of grammatical control and evidence of a wide range of vocabulary. Writing shows good control of grammar, lexis and style.
The student demonstrates an excellent understanding of key principles of effective business communication. He/she is able to communicate clearly, concisely and appropriately in common work-related situations, and is effective in adapting both the style and content of a message to different audiences and in different contexts. Speech is very fluent, flexible and easy to understand, with evidence of a wide active vocabulary. Writing shows excellent control of grammar, lexis and style.
The student is unable to demonstrate a satisfactory understanding of key principles of effective business communication. He/she does not give evidence of sufficient ability to achieve straightforward communication objectives in the work-related situations practised on the course. Spoken and written language skills may be below the required level for the satisfactory production of everyday business messages.