Skip to main content

Understanding Customer Behaviour (5 cr)

Code: R0230-3013

General information


Enrollment

23.05.2022 - 29.05.2022

Timing

03.10.2022 - 16.12.2022

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

RDI proportion

2 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Virtual Campus

Teaching languages

  • English

Seats

40 - 75

Degree programmes

  • Degree Programme in Business Information Technology, Cyber Security (NCA2), Laurea Leppävaara

Teachers

  • Lassi Virtanen

Teacher in charge

Lassi Virtanen

Groups

  • NSA222SA
    Degree Programme in Business Information Technology, Developing Digital Services, virtual studies, S22, Leppävaara
  • NCA222SA
    Degree Programme in Business Information Technology, Cyber Security, blended learning, S22, Leppävaara

Learning outcomes

The student is able to
- define the factors that underlie customer actions, feelings and judgment processes
- understand purchasing decisions from the perspective of the individual and the organization
- analyze patterns and trends in customer behavior

Teaching methods

Virtual studies with scheduled online meetings. Bi-weekly individual assignments.

Learning materials and recommended literature

All the material and links can be found from Canvas workspace.

Alternative completion methods of implementation

-

Co-operation with working life and/or RDI

-

Important dates

A weekly detailed schedule will be released in the beginning of the course.

Forms of internationality

-

Students workload

- Study unit lasts for 10 weeks
- 5cr / 137,5 hours

Further information for students

Understanding customers can be challenging. Still it creates the basis for business development. To whom do you develop your service to? Who is your customer and who is the end user for the product or service? How are you able to find all necessary information and make different decisions based on it? How do you use this information in service design or development?
During this study unit we’ll go through different aspects of customer behavior. The focus and examples are from different digital services. In addition, you’ll get the possibility to analyze your own behavior as a customer.
The study unit grade is based on weekly assignments which need to be completed and returned before the deadlines.

Grading scale

H-5

Evaluation methods and criteria

Students collect points from different learning activities
- Weekly studies
- Online meetings (Zoom)
- Online Tests
- Learning assignments and tasks

Evaluation criteria, satisfactory (1-2)

50-59 points = 1
60-69 points = 2

Evaluation criteria, good (3-4)

70-79 points = 3
80-89 points = 4

Evaluation criteria, excellent (5)

90-100 = 5