•   Understanding Customer Behaviour R0230-3010 01.10.2021-31.12.2021  5 credits  (NCA221SA, ...) +-
    Learning outcomes of the course
    The student is able to
    - define the factors that underlie customer actions, feelings and judgment processes
    - understand purchasing decisions from the perspective of the individual and the organization
    - analyze patterns and trends in customer behavior
    Teacher in charge

    Lassi Virtanen

    Mode of delivery

    Distance learning

    Learning materials and recommended literature

    All the material and links can be found from Optima workspace.

    Teaching methods

    Virtual studies with scheduled online meetings. Weekly individual assignments.

    Evaluation methods and criteria

    Students collect points from different learning activities
    - Weekly studies
    - Online meetings (Zoom)
    - Online Tests
    - Learning assignments and tasks

    Language of instruction
    • English
    Completion language(s)
    • English
    Timing

    01.10.2021 - 31.12.2021

    Enrollment period

    24.05.2021 - 30.05.2021

    Group(s)
    • NCA221SA
    • NIA221SA
    Seats

    20 - 75

    Unit

    Laurea Leppävaara, tiko

    Teacher(s)

    Lassi Virtanen

    Further information for students

    Understanding customers can be challenging. Still it creates the basis for business development. To whom do you develop your service to? Who is your customer and who is the end user for the product or service? How are you able to find all necessary information and make different decisions based on it? How do you use this information in service design or development?
    During this study unit we’ll go through different aspects of customer behavior. The focus and examples are from different digital services. In addition, you’ll get the possibility to analyze your own behavior as a customer.
    The study unit grade is based on weekly assignments which need to be completed and returned before the deadlines.

    Programme(s)

    Degree Programme in Business Information Technology, Cyber Security (NCA2), Laurea Leppävaara, Degree Programme in Business Information Technology (NIA), Laurea Leppävaara

    Campus

    Laurea Leppävaara

    Virtual portion

    5 credits

    Evaluation scale

    H-5

    Alternative completion methods

    -

    Co-operation with working life and/or RDI

    -

    Important dates

    A weekly detailed schedule will be released in the beginning of the course.

    Internationality

    -

    Students workload

    - Study unit lasts for 10 weeks
    - 5cr / 137,5 hours

    Location and time

    A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Zoom or at Laurea Leppävaara during the study unit.

    Evaluation criteria
    Satisfactory

    50-59 points = 1 60-69 points = 2

    Good

    70-79 points = 3 80-89 points = 4

    Excellent

    90-100 = 5