Digital Service Business and Marketing, Design Sprint (10 cr)
Code: R0218-3059
General information
Enrollment
24.05.2021 - 30.05.2021
Timing
11.10.2021 - 05.11.2021
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
5 op
Mode of delivery
Distance learning
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
- Tietojenkäsittelyn koulutus (NTA2), Laurea Leppävaara (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HTA220SNTurvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S20, Leppävaara
-
NIA220SADegree Programme in Business Information Technology, virtual studies, S20, Leppävaara
-
HRA220SADegree Programme in Safety, Security and Risk Management, blended learning, S20, Leppävaara
-
HLG220SALiiketalouden koulutus, monimuotototeutus, S20, Otaniemi
-
HLA220SNLiiketalouden koulutus, päivätoteutus, S20, Leppävaara
-
HMA220SNDegree Programme in Service Business Management, daytime studies, S20, Leppävaara
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Pre-assignment & Design Sprint Workshop week
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
YIT Group
YIT creates better living environments by developing and constructing housing, business premises, infrastructure and entire areas.
Important dates
Pre-assignment 11.10. - 31.10.2021
Design Sprint Workshop week 1.11. - 5.11.2020
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
Pre-assignment on student's own time 11.10. - 31.10.2021
Full time work during 1.11. - 5.11.2021
Content and scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Grading scale
H-5
Evaluation methods and criteria
Self assesment by a team and by each team member individually.