Digital Service Business and Marketing (10 cr)

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Location and time

A) Online studies can be accomplished on given timebox freely.
B) Customer projects coaching is available weekly at Leppävaara -campus on Digital Living Lab, room 247. Online support is available at Trello -platform.

Materials

Material bank & instructions are online at www.digitallivinglab.com. We will use Trello.com as an agile project collaboration tool. In Canvas-platform, there are separate instructions and content for online part.

Teaching methods

There are two parts in this course.
a) common, individual ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system.
b) customer development PROJECT done in teams in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).

Employer connections

For project studies, the group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Exam schedules

Project coaching is available between August 30, 2021 and October 18, 2021 at 14-16 on Leppävaara room 247 (Digital Living Lab). In case of social distancing, we will use Zoom-video conferencing for remote participation. The kick off on August 30 is at 14-16 where project teams are formed.

International connections

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects. The students are encouraged to form cross-cultural and cross-disciplinary teams.

Completion alternatives

There are also other ways of completing this R0218-course, e.g. fully online, please search that for more details.
According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.

Student workload

10 ects worth of effort.

Content scheduling

A) Online studies for basic concepts and tools (digital marketing, digital sales, content marketing, marketing analytics, social CRM) and B) digital business/marketing development project for customers (agile project management, team work, digital services, website, ecommerce, digital marketing channels).

Evaluation scale

H-5

Further information

The study unit consists of two parts:
A. Online studies 50%
B. Project work for customers 50% (with 360-degree feedback from personal reflection, team members, customer and coaches). Working with customers require professional attitude and behaviour to ensure the smooth communication and collaboration, project delivery and enhancing Laurea's reputation among the regional partners.