Study Guide

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

There are two parts in this course.
a) common, individual ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system.
b) customer development PROJECT done in teams in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).

Location and time

A) Online studies can be accomplished on given timebox freely.
B) Customer projects coaching is available weekly at Leppävaara -campus on Digital Living Lab, room 247. Online support is available at Trello -platform.

Learning materials and recommended literature

Material bank & instructions are online at www.digitallivinglab.com. We will use Trello.com as an agile project collaboration tool. In Canvas-platform, there are separate instructions and content for online part.

Alternative completion methods of implementation

There are also other ways of completing this R0218-course, e.g. fully online, please search that for more details.
According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.

Co-operation with working life and/or RDI

For project studies, the group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.

Important dates

Project coaching is available between August 30, 2021 and October 18, 2021 at 14-16 on Leppävaara room 247 (Digital Living Lab). In case of social distancing, we will use Zoom-video conferencing for remote participation. The kick off on August 30 is at 14-16 where project teams are formed.

Forms of internationality

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects. The students are encouraged to form cross-cultural and cross-disciplinary teams.

Students workload

10 ects worth of effort.

Content and scheduling

A) Online studies for basic concepts and tools (digital marketing, digital sales, content marketing, marketing analytics, social CRM) and B) digital business/marketing development project for customers (agile project management, team work, digital services, website, ecommerce, digital marketing channels).

Further information for students

The study unit consists of two parts:
A. Online studies 50%
B. Project work for customers 50% (with 360-degree feedback from personal reflection, team members, customer and coaches). Working with customers require professional attitude and behaviour to ensure the smooth communication and collaboration, project delivery and enhancing Laurea's reputation among the regional partners.

Grading scale

H-5

Evaluation methods and criteria

For PROJECTS: Two parts: A) online studies and B) customer project.

Purpose of A) is to get students familiar with key concepts. Purpose of B) is to get students familiar with the practical work done in companies and develop their working life competencies. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.

Evaluation criteria, fail (0)

Deliverables missing, deadlines missed or handed in inadequate quality.

Evaluation criteria, satisfactory (1-2)

A) ONLINE STUDIES, SEE RELATED CANVAS-COURSE FOR DETAILS
B) PROJECT WORK FOR CUSTOMER (group work. students’ grades inside team may vary based on individual contribution)
Grades 1-2:
Customer, team member and coaches agree that deliverables to customer’s assignment are mostly in satisfactory level.

Evaluation criteria, good (3-4)

A) ONLINE STUDIES, SEE RELATED CANVAS-COURSE FOR DETAILS
B) PROJECT WORK FOR CUSTOMER (group work. students’ grades inside team may vary based on individual contribution)
Grades 3-4:
Customer, team member and coaches agree that deliverables to customer’s assignment are mostly in good level. Way of working has been collaborative.

Evaluation criteria, excellent (5)

A) ONLINE STUDIES, SEE RELATED CANVAS-COURSE FOR DETAILS

B) PROJECT WORK FOR CUSTOMER (group work. students’ grades inside team may vary based on individual contribution)
Grade 5:
Customer, team member and coaches agree that deliverables to customer’s assignment are in professional level. Way of working has been collaborative and constructive. Digital Living Lab has gained common assets for other projects.