Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library
Note for student! This is ONLINE studies.
Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
Canvas will be open by the beginning of the study unit.
Assessment details are given in Canvas.
The grade is based on points collected from the assignments. The final grade is calculated as follows:
01.09.2021 - 31.12.2021
24.05.2021 - 30.05.2021
20 - 40
Korkeakouluyksikkö W (not translated)
Degree Programme in Safety, Security and Risk Management (HRA), Laurea Leppävaara
No other options in this implementation.
Observations only, no co-operation with companies required
See in Canvas when open. There are about 6 submission deadlines.
Schedule in Canvas. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.