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Digital Service Business and Marketing (10 cr)

Code: R0218-3044

General information

Enrollment

24.05.2021 - 30.05.2021

Timing

01.09.2021 - 31.12.2021

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Campus

Laurea Leppävaara

Teaching languages

  • English

Seats

20 - 40

Degree programmes

  • Degree Programme in Safety, Security and Risk Management (HRA), Laurea Leppävaara

Teachers

  • Anna Nolvi

Teacher in charge

Anna Nolvi

Scheduling groups

  • Pienryhmä 1 (Size: 15. Open UAS: 15.)

Groups

  • HTA220SN
    Turvallisuuden ja riskienhallinnan koulutus, päivätoteutus, S20, Leppävaara
  • NIA220SA
    Degree Programme in Business Information Technology, virtual studies, S20, Leppävaara
  • HRA220SA
    Degree Programme in Safety, Security and Risk Management, blended learning, S20, Leppävaara
  • HLG220SA
    Liiketalouden koulutus, monimuotototeutus, S20, Otaniemi
  • HLA220SN
    Liiketalouden koulutus, päivätoteutus, S20, Leppävaara
  • HMA220SN
    Degree Programme in Service Business Management, daytime studies, S20, Leppävaara

Small groups

  • Pienryhmä 1

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Note for student! This is ONLINE studies.

Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.

Canvas will be open by the beginning of the study unit.

Location and time

Schedule in Canvas. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.

Learning materials and recommended literature

Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

No other options in this implementation.

Co-operation with working life and/or RDI

Observations only, no co-operation with companies required

Important dates

See in Canvas when open. There are about 6 submission deadlines.

Grading scale

H-5

Evaluation methods and criteria

Assessment details are given in Canvas.

The grade is based on points collected from the assignments. The final grade is calculated as follows:

91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1
0-50: 0