•   Digital Service Business and Marketing R0218-3044 01.09.2021-31.12.2021  10 credits  (HTA220SN, ...) +-
    Learning outcomes of the course
    The student is able to
    - analyze current trends in digital services
    - develop digital service processes
    - manage the digital customer experience
    - market digital services
    - plan how to use digital sales channels
    - use digital tools to support marketing
    - apply regulations of digital business
    Teacher in charge

    Anna Nolvi

    Mode of delivery

    Distance learning

    Learning materials and recommended literature

    Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library

    Teaching methods

    Note for student! This is ONLINE studies.

    Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.

    Canvas will be open by the beginning of the study unit.

    Evaluation methods and criteria

    Assessment details are given in Canvas.

    The grade is based on points collected from the assignments. The final grade is calculated as follows:

    91-100: 5
    81-90: 4
    71-80: 3
    61-70: 2
    51-60: 1
    0-50: 0

    Language of instruction
    • English
    Completion language(s)
    • English
    Timing

    01.09.2021 - 31.12.2021

    Enrollment period

    24.05.2021 - 30.05.2021

    Group(s)
    • HTA220SN
    • NIA220SA
    • HRA220SA
    • HLG220SA
    • HLA220SN
    • HMA220SN
    Seats

    20 - 40

    Unit

    Korkeakouluyksikkö W (not translated)

    Teacher(s)

    Anna Nolvi

    Programme(s)

    Degree Programme in Safety, Security and Risk Management (HRA), Laurea Leppävaara

    Campus

    Laurea Leppävaara

    Virtual portion

    10 credits

    Evaluation scale

    H-5

    Alternative completion methods

    No other options in this implementation.

    Co-operation with working life and/or RDI

    Observations only, no co-operation with companies required

    Important dates

    See in Canvas when open. There are about 6 submission deadlines.

    Location and time

    Schedule in Canvas. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.