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Digital Service Business and Marketing (10 cr)

Code: R0218-3037

General information


Enrollment

03.02.2020 - 09.02.2020

Timing

09.03.2020 - 24.05.2020

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea common

Teaching languages

  • English

Seats

20 - 60

Degree programmes

  • Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

  • Jouni Takala
  • Anne Martola
  • Lassi Virtanen

Teacher in charge

Lassi Virtanen

Groups

  • HTA219KA
  • HLA219KA
  • HLA219KN
  • HLG219KN
  • NTA219KN

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Note for student! There are 3 alternative ways to study this course: project, online or sprint. This is ONLINE studies.

Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.

Optima will be open by the beginning of the study unit.

Learning materials and recommended literature

Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

No other options in this implementation.

Co-operation with working life and/or RDI

Observations only, no co-operation with companies required

Important dates

See in Optima when open. There are about 6 submission deadlines.

Grading scale

H-5

Evaluation methods and criteria

Assessment details are given in Optima.

The grade is based on points collected from the assignments. The final grade is calculated as follows:

91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1