Digital Service Business and Marketing (10 cr)
Code: R0218-3037
General information
Enrollment
03.02.2020 - 09.02.2020
Timing
09.03.2020 - 24.05.2020
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea common
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Jouni Takala
- Anne Martola
- Lassi Virtanen
Teacher in charge
Lassi Virtanen
Groups
-
HTA219KA
-
HLA219KA
-
HLA219KN
-
HLG219KN
-
NTA219KN
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Note for student! There are 3 alternative ways to study this course: project, online or sprint. This is ONLINE studies.
Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
Optima will be open by the beginning of the study unit.
Learning materials and recommended literature
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
No other options in this implementation.
Co-operation with working life and/or RDI
Observations only, no co-operation with companies required
Important dates
See in Optima when open. There are about 6 submission deadlines.
Grading scale
H-5
Evaluation methods and criteria
Assessment details are given in Optima.
The grade is based on points collected from the assignments. The final grade is calculated as follows:
91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1