Digital Service Business and Marketing (10 cr)
Code: R0218-3034
General information
Enrollment
25.11.2019 - 01.12.2019
Timing
09.03.2020 - 13.03.2020
Number of ECTS credits allocated
10 op
RDI proportion
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HLA219KN
-
HLG219KN
-
NTA219KN
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Note for a student! There are three alternative ways to study this study unit: project, online or sprint. This is Design Sprint
Location and time
Leppävaara Campus
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
Kesko Oyj, K Digital unit
Important dates
pre assignment 17.2. - 8.3.2020
Design Sprint week - Innovation week 9.3. - 13.3.2020
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
full time work during 9.3. - 13.3.2020
pre assignment on student's own time 17.2. - 8.3.2020
Further information for students
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The marketing communication of the application solution to the customer group will also be defined.
Grading scale
H-5