•   Service Design R0216-3032 16.09.2019-31.12.2019  10 credits  (NTA218KN, ...) +-
    Learning outcomes of the course
    The student is able to
    - describe how value is createdfor the customers through service
    - recognize the essence of Service Design thinking and methods
    - plan, implement and evaluate a Service Design projectusing service design methods
    - apply creative problem-solving and develop working methods individually and in teams
    - foster entrepreneurship through service design
    Teacher in charge

    Kati Tawast

    Mode of delivery

    Face-to-face

    Learning materials and recommended literature

    Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly. Ebook: https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.

    Teaching methods

    Project-based. Service Design Meets Growth Hacking - Together with Idean Helsinki.

    Language of instruction
    • English
    Completion language(s)
    • English
    Timing

    16.09.2019 - 31.12.2019

    Enrollment period

    13.05.2019 - 26.05.2019

    Group(s)
    • NTA218KN
    • HLA218KN
    Seats

    20 - 40

    Unit

    Laurea university of applied sciences

    Teacher(s)

    Kati Tawast

    Further information for students

    KEY CONCEPTS
    ------------------------
    Service design / design thinking
    Service design process and tools
    Customer Insight (Persona & Customer Journey)
    Value proposition
    Prototyping & testing
    Business Model Canvas
    Service Concept
    ASSIGNMENTS
    -----------------------
    Pre-assignment (Theory & Literature)
    Customer project
    Development of service concept / team work
    Evaluated using scale (5-1)
    Service Design Portfolio
    Created during the process
    The finished service design portfolio is given to the customer project provider

    Programme(s)

    HLA2 Liiketalouden koulutus, Laurea Leppävaara (Finnish)

    Campus

    Laurea Leppävaara

    Evaluation scale

    H-5

    Co-operation with working life and/or RDI

    Service Design Project with Ravintolakolmio Ltd. Growth Hacking Coach from Idean Helsinki.

    Important dates

    Pre Phase
    ------------------------
    Weeks 33-34
    Optima Online Learning Platform
    Pre-assignment (Theory & Literature),individual work
    Objective of Pre-assignment:
    Orientation
    What is Service Design
    What is Design Sprint
    What is Behavioural Economics
    Getting familiar with Service
    Design tools
    1.Interviewing
    2. Personas
    3. Journey Maps
    4. Mystery Shopping Observation
    Design Process (Please note that during weeks 35-44 teams will do field work like interviewing, observation and testing in between the face-to-face workshops on Tuesdays at 09.00-16.00 hrs). It is not possible to have some other study unit on Tuesdays during weeks 35-44 and everyone should be present in the workshops.
    -------------------------------
    Weeks 35-44
    Workshops run by Laurea Service Design Coach together with the Growth Hacking Coach from Idean Helsinki
    Outcomes: Service Concept & Service Design Portfolio
    Development of service concept for the customer company & description of each service design phase and the outcomes, team work, evaluated using scale (5-1)
    Final Phase
    ----------------------
    Weeks 45-46
    Optima Online Learning Platform
    Finalizing Business Model Canvas.
    Finalizing Service Design Portfolio which will be given to the customer company.

    Location and time

    Leppävaara
    Weeks 35-44

    Evaluation criteria
    Satisfactory

    PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis – report and communicate in a professional manner PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – act independently taking into account the operating environment – take responsibility for interaction with customers and/or co-operation partners and for responding to their needs TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – describe the significance of his/her actions for successful co-operation – describe his/her competence in relation to the learning outcomes

    Good

    PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – critically evaluate information and justify their actions with science-based knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – propose creative solutions at work – promote professional co-operation and enhance customer and partner relationships TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – act in a manner that promotes the team’s entrepreneurial and responsible approach to work - describe the development of his/her competence in relation to the learning outcomes

    Excellent

    PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact – anticipate needs of customers and/or co-operation partners TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – evaluate and develop the team’s entrepreneurial and responsible approach to work – evaluate the possibilities for utilising competence and plan his/her personal development and development of the team