Study Guide

Learning outcomes

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Teaching methods

UPDATE 17.8.: Due to Corona-virus this will be an online-implementation.

Intensive start (three days) followed by weekly full-day workshops featuring short lectures, teamwork, team guidance sessions, presentations, mentoring and interim checks with the client. At the core of the study unit is a service design project carried out in teams.

Learning materials and recommended literature

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.

Co-operation with working life and/or RDI

Project partner and client: Lindström. The project is related to sustainability.

Further information for students

This implementation is based on attendance and active participation, as well as teamwork. The service design project cannot be done individually. Enroll only if you are able to attend the workshops and arrange time for teamwork outside the group meetings.

Some advance reading will be sent by email to those who enroll.

Grading scale

H-5

Evaluation methods and criteria

Assessment is based on the service design project results as well as the team's progress and teamwork during the project. Peer evaluation will also be used.

Evaluation criteria, satisfactory (1-2)

Entrepreneurial skills
*is able to try out new things
Tool skills
*is able to identify the tools of Design Sprint Manual including ValueProposition Canvas and Business Model Canvas in developing service concept and earnings logic.
Design thinking skills
*is able to identify the meaning of non-linear and iterative design process in customer value creation(build, measure, learn)
*is able to identify the importance of alternatives before picking a direction
Customer empathy skills
*is able to identify customer and user perspective and the importance of customer insight in service concept development
Experiment skills
*is able to identify the meaning of idea testing when developing service concept and earnings logic.

Evaluation criteria, good (3-4)

Entrepreneurial skills
*is able to try out new things, does not fear failure, but perceives it as an opportunity to learn and develop
Tool skills
*is able to use the tools of Design Sprint Manual including Value Proposition Canvas and
Business Model Canvas in developing service concept and earnings logic.
Design thinking skills
*is able to explore alternatives before picking a particular direction*is able to utilize non-linear and iterative design process in customer value creation(build, measure, learn)
Customer empathy skills
*is able to consider customer and user perspective and listen to the customer
*is able to utilize customer insight in service concept development
Experiment skills
*is able to search andanalyze data which supports ideas and tests the vision.
*is able to test the ideas to learn what works and what does not

Evaluation criteria, excellent (5)

Entrepreneurial skills
*is able to try out new things diversely ,does not fear failure,but perceives it as an opportunity to learn and develop
*is able to take into account both strategical and tactical aspects in the project work
Tool skills
*is able to use diversely the tools of Design Sprint Manual including Value Proposition Canvas and Business Model Canvas in developing servicec oncept and earnings logic.
Design thinking skills
*is able to explore excellently multiple alternatives before picking and refining a particular direction
*is able to utilize excellently non-linear and iterative designprocess in customer value creation(build, measure, learn)
Customer empathy skills
*is able to consider relentlessly
customer and user perspective and listen to the customer.
* is able to consider widely customer insight in service concept development.
Experiment skills
*is able to search and analyze diversely data which support the ideas and tests the vision.
*is able to test the ideas at early experiment stages to learn what works and what does not