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Digital Content Marketing (5 cr)

Code: PK00BV33-3003

General information


Enrollment

28.11.2022 - 04.12.2022

Timing

20.03.2023 - 31.07.2023

Number of ECTS credits allocated

5 op

Virtual proportion

2 op

RDI proportion

1 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Tikkurila, service

Campus

Laurea Tikkurila

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)

Teachers

  • Auli Hietanen
  • Jussi Järvi

Teacher in charge

Auli Hietanen

Groups

  • PKV223KAM
    Kauneudenhoito- ja kosmetiikka-alan koulutus, monimuotototeutus, K23, Tikkurila

Objectives

The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry

Grading scale

H-5