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Marketing Tools and Methods (5 cr)

Code: PK00BV32-3003

General information


Enrollment

28.11.2022 - 04.12.2022

Timing

23.01.2023 - 31.07.2023

Number of ECTS credits allocated

5 op

Virtual proportion

2 op

RDI proportion

1 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea Tikkurila, service

Campus

Laurea Tikkurila

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)

Teachers

  • Auli Hietanen
  • Jussi Järvi

Teacher in charge

Auli Hietanen

Groups

  • PKV223KAM
    Kauneudenhoito- ja kosmetiikka-alan koulutus, monimuotototeutus, K23, Tikkurila

Objectives

The student is able to
- describe the concept of trend utilize trend forecasts and link them to marketing processes
- plan and evaluate the use of the competitive methods in marketing as a part of a company’s comprehensive marketing
- determine the appropriate target group for marketing
- analyze consumer purchasing behavior and the factors influencing it
- identify different marketing methods
- apply marketing methods to the marketing of cosmetics

Grading scale

H-5