Marketing Tools and Methods (5 cr)
Code: PK00BV32-3003
General information
Enrollment
28.11.2022 - 04.12.2022
Timing
23.01.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
RDI proportion
1 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
PKV223KAMKauneudenhoito- ja kosmetiikka-alan koulutus, monimuotototeutus, K23, Tikkurila
Learning outcomes
The student is able to
- describe the concept of trend utilize trend forecasts and link them to marketing processes
- plan and evaluate the use of the competitive methods in marketing as a part of a company’s comprehensive marketing
- determine the appropriate target group for marketing
- analyze consumer purchasing behavior and the factors influencing it
- identify different marketing methods
- apply marketing methods to the marketing of cosmetics
Grading scale
H-5