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LYK: Developing marketing and marketing plan in environmental sector (15 cr)

Code: LK00BK59-3004

General information


Enrollment

18.05.2020 - 24.05.2020

Timing

25.08.2020 - 08.12.2020

Number of ECTS credits allocated

15 op

Virtual proportion

8 op

RDI proportion

15 op

Mode of delivery

47 % Contact teaching, 53 % Distance learning

Campus

Laurea Hyvinkää

Teaching languages

  • Finnish

Seats

3 - 5

Degree programmes

  • Liiketalouden koulutusohjelma, Peer to Peer (HLBP), Laurea Hyvinkää (Finnish)
  • Liiketalouden koulutusohjelma (HLB), Laurea Hyvinkää (Finnish)
  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)

Teachers

  • Katriina Knuuti

Teacher in charge

Katriina Knuuti

Groups

  • HLBV20SN
    Liiketalouden ydinosaamisen P2P-projektit

Teaching methods

Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: Developing of Marketing and Customer Relationships for a small company within the environmental sector. It this project you will learn how to make a marketing plan (traditional and some) for a small company.
This project can also produce knowledge and credits in other modules, such as Project management (PJ).
Coaching and communication: will be agreed in the beginning of the project/semester
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make change

Learning materials and recommended literature

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Students workload

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Grading scale

H-5

Evaluation methods and criteria

Evaluation criteria will be gone through in the beginning of the project.
Level I