LYK: Developing marketing and marketing plan in environmental sector (15 cr)
Code: LK00BK59-3004
General information
Enrollment
18.05.2020 - 24.05.2020
Timing
25.08.2020 - 08.12.2020
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Campus
Laurea Hyvinkää
Teaching languages
- Finnish
Seats
3 - 5
Degree programmes
- Liiketalouden koulutusohjelma, Peer to Peer (HLBP), Laurea Hyvinkää (Finnish)
- Liiketalouden koulutusohjelma (HLB), Laurea Hyvinkää (Finnish)
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
Teachers
- Katriina Knuuti
Teacher in charge
Katriina Knuuti
Groups
-
HLBV20SNLiiketalouden ydinosaamisen P2P-projektit
Teaching methods
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: Developing of Marketing and Customer Relationships for a small company within the environmental sector. It this project you will learn how to make a marketing plan (traditional and some) for a small company.
This project can also produce knowledge and credits in other modules, such as Project management (PJ).
Coaching and communication: will be agreed in the beginning of the project/semester
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make change
Learning materials and recommended literature
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.
Students workload
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Grading scale
H-5
Evaluation methods and criteria
Evaluation criteria will be gone through in the beginning of the project.
Level I