Text books as background material Available online Lynn Richard, Corporate Strategy, fourth edition FT Prentice Hall, 2005 Available in print. Johnson, Whittingtin, Scholes Exploring Corporate Strategy. ninth edition 2011 FT Prentice Hall
The course will be online at canvas.laurea.fi. Laurea students can access the course once registered and accepted. Campusonline students will be given email@example.com, which they have to register (get password) and then access the platform.
The course will consist of five weekly meetings starting February 27th 16- c17.30 (see tentative dates below). Students will be asked to conduct a literature search on strategy and to pick 10 articles and review one article to share with others. From the combined pool of articles we will choose 10, which students will read and discuss in the weekly meetings. Students will also need to complete a team task in which they design a strategy for the company they choose. A student may opt to do the task alone. Attendance in class (online meetings) will affect the final grade.
01.01.2023 - 31.07.2023
28.11.2022 - 04.12.2022
40 - 100
Korkeakouluyksikkö D /YAMK
Complementary competence, master’s studies in English (CYJ2), Generic studies, Complementary competence, Master’s studies (TYJ), Generic Studies
Laurea Virtual Campus
In earlier classes we have discussed topics such as:
- mission statement, vision
- core competence
- strategy process
- strategy models (positioning tools)
- generic strategies /identifying strategic options
- orientations (innovation, production, customer)
- schools of thought
- culture and strategy
- implementing strategy
Note course build around students interests (explorative approach)
Monday February 27th 16-17.30 on zoom (virtual meeting) every week after that untill April 4 th Final presentations May 8 th Monday 16-17.30. Note on earlier year one hour has been allocated for the weekly meeting and this year I added a bit. hence there is an element of flexibility in the ending time.