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Digital Marketing (5 cr)

Code: HY00BM77-3005

General information


Enrollment

22.05.2023 - 28.05.2023

Timing

01.08.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages

  • English

Seats

20 - 40

Degree programmes

  • Degree Programme in Leading Transformational Change (HYD5), Virtual Campus

Teachers

  • Eija Lipasti

Groups

  • HYD523SJ
    Degree Programme in Leading Transformational Change, yamk, virtual studies, S23, Virtual Campus

Objectives

The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies

Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist

Studying methods: exercises, online discussions, group project work, examination

Grading scale

Approved/Failed