•   Digital Marketing HY00BM77-3003 01.08.2021-31.12.2021  5 credits  (HYV421SJ) +-
    Learning outcomes of the course
    The student is able to:
    • Develop digital marketing strategies using electronic media
    • Implement digital marketing strategies into practice
    • Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
    • Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies

    Literature: Kotler et al, 2018, Marketing 4.0
    Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
    Selected articles from business sources, e.g.: Business Week, Economist

    Studying methods: exercises, online discussions, group project work, examination

    Teacher in charge

    Eija Lipasti

    Mode of delivery

    Distance learning

    Language of instruction
    • English
    Timing

    01.08.2021 - 31.12.2021

    Enrollment period

    24.05.2021 - 30.05.2021

    Group(s)
    • HYV421SJ
    Seats

    0 - 30

    Unit

    Korkeakouluyksikkö D /YAMK

    Teacher(s)

    Eija Lipasti

    Programme(s)

    Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

    Campus

    Laurea Virtual Campus

    Virtual portion

    5 credits

    Evaluation scale

    Approved/Failed