Digital Marketing (5 cr)
Code: HY00BM77-3003
General information
- Enrollment
-
24.05.2021 - 30.05.2021
Registration for the implementation has ended.
- Timing
-
01.08.2021 - 31.12.2021
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 0 - 30
- Degree programmes
- Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
- Teachers
- Eija Lipasti
- Study unit
- HY00BM77
Objective
The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist
Studying methods: exercises, online discussions, group project work, examination
Evaluation scale
Approved/Failed