Sipilä, M & Ekström, M (2019 ). Brand Mash-up, COLLABORATIONS, PARTNERSHIPS & BRANDING REINVENTED Brand valuation ISO 10668: https://www.ivsc.org/news/article/professional-insight-analysing-the-value-of-a-brand Further material will be introduced in our online platform CANVAS
This study unit will be offered online starting on the 9th of September. Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.
The following themes will be presented in our online platform Canvas: Branding in a nutshell, Brand heritage, Brand identity and brand image, Brand Values, Brand Financial Value, Mash-up types, Mash-up Interaction Wheel. The assignments will include quizzes, blog posts and a brand mash-up project (group assignment). The course will be finalised at the 31st of October, 2020.
Orientation and getting acquainted (mandatory)
Module 1 Branding in a nutshell 1 credit (ECTS) (June-August)
Module 2 Brand Financial Value 1 credit (ECTS) (June-August)
Module 3 Brand Mash-Up tools and perspectives 1 credit (ECTS) (June-August)
Module 4 Brand Mash-Up Project 2 credits (ECTS) (August)
01.08.2020 - 31.12.2020
18.05.2020 - 24.05.2020
20 - 35
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
Working with company brands and creating new brand mash-ups and brand collaborations
Starting on the XXXXXXXXXX
Grade 1 - Student is able Knowledge base: To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically. Problem solving: To solve problems in research, development and/or innovation activities. Development: To recognise and analyse focuses of development making use of the knowledge base. Communication: To communicate clearly both orally and in writing.
Grade 3 - Student is able Knowledge base: To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly. Problem solving: To solve problems in research, development and/or innovation activities by applying and combining information from different fields. Development: To create target-oriented, justified development plans considering the community. Communication: To communicate in a competent, clear and consistent manner both orally and in writing.
Grade 5 - Student is able Knowledge base: To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. Problem solving: To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. Development: To develop the activities of the competence area in a target-oriented and communal fashion. Communication: To communicate convincingly both orally and in writing to audiences within and exterior to the field.