The student is able to:
• identify the role of information in a value creation process
• apply the skill of vicarious thinking in everyday negotiations and decision making
• understand the marginal cost zero characteristic of data based goods (non-rivalry goods) and be able to create related new business models embracing this characteristic
• able to measure the position in a network and understand the value of different positions in a net-work
• understand value creation in network environments
• analyze the competitive strengths of companies working in a digital environment providing digital services