Study Guide

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Teaching methods

Online

Learning materials and recommended literature

Will be shared during course. In addition to learning platform material there will be ebooks, articles and videos.

All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”

Co-operation with working life and/or RDI

As part of the course the participants will take certification courses offered by acknowledged industry partners.

Forms of internationality

The study unit is suitable for exchange students.
The participants will earn internationally acknowledged certificates offered by international organizations.

Students workload

Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.

Further information for students

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

Grading scale

Approved/Failed

Evaluation methods and criteria

“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).

In this course you collect points by earning them by completing tasks and certifications during the course.

The grade is based on points collected from the assignments.