•   Digital Marketing and Sales HL00BQ81-3013 29.08.2022-31.10.2022  10 credits  (HMA221SN, ...) +-
    Learning outcomes of the course
    The student is able to
    - analyze traffic in digital channels
    - plan digital customer experience
    - plan marketing and sales for digital channels
    - use digital tools in marketing and sales
    - apply regulations for digital business

    Teacher in charge

    Asko Mononen

    Mode of delivery

    50% Face-to-face, 50% Distance learning

    Learning materials and recommended literature

    Information about the material is announced on the learning platform (Canvas) and Trello-platforms. In addition this book is needed: Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392)

    Teaching methods

    There are two parts in this course.
    A) common, individual self-paced ONLINE studies related to digital sales & marketing on Laurea's Canvas-learning management system. You will familiarize yourself with Google and Hubspot certificates. Lecturers will guide you in discussion forum if any help needed.
    B) customer development PROJECT done in teams, preferably in Laurea Leppävaara Digital Living Lab. Students will be teamed up and they can select customer or R&D project from the list or suggest their own one (e.g. related to entrepreneurship).

    Study unit will be kicked off in Leppävaara campus on August 29, 2022, between 15.15 -17.15.

    Evaluation methods and criteria

    For a) ONLINE part (Failed or 1-5), see the grading criteria on Canvas platform.

    For b) PROJECT (Failer or 1-5), the evaluation criteria will be introduced on first session, Augustt 29, 2022.

    Average of both parts will define the final grade. Both parts need to be passed in order to pass this course.

    Language of instruction
    • English
    Completion language(s)
    • English
    Timing

    29.08.2022 - 31.10.2022

    Enrollment period

    23.05.2022 - 29.05.2022

    Group(s)
    • HMA221SN
    • HLA221SN
    • HTA221SN
    Seats

    20 - 105

    Unit

    Laurea Leppävaara, tiko

    Teacher(s)

    Asko Mononen, Lassi Virtanen, Päivi Williams, Katja Henttonen

    Further information for students

    The study unit corresponds to the requirements of Bachelor's level education. According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

    The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.

    Programme(s)

    Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)

    Campus

    Laurea Leppävaara

    RDI portion

    5 credits

    Virtual portion

    5 credits

    Evaluation scale

    H-5

    Alternative completion methods

    According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Student intranet/Opiskelijaintra.

    Co-operation with working life and/or RDI

    Worklife skills and competences are built through achieving industry certifications during the course. There are also customer development project in this course.

    Important dates

    There will be weekly coaching sessions physically in Leppävaara campus (Digital Living Lab/009) on Mondays between August 29 and October 31, 2022.

    Some sessions are online and link to Teams can be found in your calendars (Pakki). Also possible changes/cancellations are noted there.

    Internationality

    This course is suitable for exchange students as well.

    Students workload

    One credit equals approximately 26.7 hours of work performed by the student.

    Content and scheduling

    The main themes in the course are:
    - Digital Transformation
    - Fundamentals of Digital Marketing
    - Digital Marketing & Lead Acquisition
    - Social Media Marketing
    - Sales in Today's World
    - Legal Issues

    In addition to assignments and quizzes you will accomplish industry certifications.