Digital Marketing and Sales, Design Sprint, Digital Service Business and Marketing (10 cr)

Objective

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Oppimateriaali ja suositeltava kirjallisuus

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider 2018.This Is Service Design Doing: Applying Service Design Thinking in the Real World
Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence and Jakob Schneider
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Toteutustapa

Design Sprint: Pre-assignment & Design Sprint Workshop week

Työelämäyhteistyö ja/tai TKI

https://www.52helsinki.fi/info/

52Helsinki on joukko hyvinvointialan ammattilaisia ja fysioterapeutteja Tarkoituksemme on ohjata ja kannustaa kohti yhteisöllisempää ja aktiivisempaa arkea.

52Helsinki, Integrating and encouraging to promote the clients positive health and physical functionality.

Toteutuksen tärkeät päivämäärät

Pre-assignment 3.10. - 23.10.2022
Design Sprint Workshop week 24.10. - 28.10.2022

Kansainvälisyys toteutuksella

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Student workload

Pre-assignment on student's own time.
Full time work during Design Sprint week.

Sisältö ja sen jaksotus

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.

Evaluation scale

Approved/Failed

Further information

To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business