•   Digital Marketing and Sales, Design Sprint, Digital Service Business and Marketing HL00BQ81-3001 01.10.2022-31.12.2022  10 credits  (HMA221SN, ...) +-
    Learning outcomes of the course
    The student is able to
    - analyze traffic in digital channels
    - plan digital customer experience
    - plan marketing and sales for digital channels
    - use digital tools in marketing and sales
    - apply regulations for digital business

    Teacher in charge

    Juha Uutela

    Mode of delivery

    Distance learning

    Learning materials and recommended literature

    Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

    Teaching methods

    Design Sprint: Pre-assignment & Design Sprint Workshop week

    Evaluation methods and criteria

    Self assesment by a team and by each team member individually.

    Language of instruction
    • English
    Timing

    01.10.2022 - 31.12.2022

    Enrollment period

    23.05.2022 - 03.06.2022

    Group(s)
    • HMA221SN
    • HLA221SN
    • HTA221SN
    Seats

    20 - 40

    Unit

    Laurea Leppävaara, service

    Teacher(s)

    Juha Uutela, Tomas Illman

    Further information for students

    To be able to:
    - analyze current trends in digital services
    - develop digital service processes
    - manage the digital customer experience
    - market digital services
    - plan how to use digital sales channels
    - use digital tools to support marketing
    - apply regulations of digital business

    Programme(s)

    Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish), Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)

    Campus

    Laurea Leppävaara

    RDI portion

    5 credits

    Virtual portion

    10 credits

    Evaluation scale

    Approved/Failed

    Important dates

    Pre-assignment 3.10. - 23.10.2022
    Design Sprint Workshop week 24.10. - 28.10.2022

    Internationality

    Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

    Students workload

    Pre-assignment on student's own time.
    Full time work during Design Sprint week.

    Content and scheduling

    During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

    The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.