The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Juha Uutela
Distance learning
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Design Sprint: Pre-assignment & Design Sprint Workshop week
Self assesment by a team and by each team member individually.
01.10.2022 - 31.12.2022
23.05.2022 - 03.06.2022
20 - 40
Laurea Leppävaara, service
Juha Uutela, Tomas Illman
To be able to:
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish), Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Laurea Leppävaara
5 credits
10 credits
Approved/Failed
Pre-assignment 3.10. - 23.10.2022
Design Sprint Workshop week 24.10. - 28.10.2022
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Pre-assignment on student's own time.
Full time work during Design Sprint week.
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.